Zenvia: WhatsApp User renamed to Service Message billing (per-session→per-msg)
What happened
Between the Aug 31, 2026 and Sep 7, 2026 captures of Zenvia's pricing page, Pulse recorded one change: WhatsApp channel category in the 'Calculate your channel package' selector renamed from 'WhatsApp User' to 'WhatsApp Service Message', shifting billing from per-24-hour-session to per-message — aligned with a new on-page banner explaining Meta's 2026 WhatsApp messaging pricing changes. In detail: WhatsApp channel category in the package calculator renamed from 'WhatsApp User' to 'WhatsApp Service Message', reflecting Meta's new per-message WhatsApp billing (previously billed per 24-hour session). Site added a banner explaining Meta's new WhatsApp charges. Pulse files it as a packaging change (metric change) with a neutral direction. Pulse's latest capture (Oct 5, 2026) lists Specialist at $130, Expert at $390 and Professional at $845.
This is the first pricing-page change Pulse has recorded for Zenvia. Zenvia has been tracked since 2026-05-15.
In the same window Twilio, Plivo, Telnyx, Bird and Google Cloud also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · Pricing modelRewordedWhatsApp UserWhatsApp Service Message
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Pricing model | WhatsApp User | WhatsApp Service Message | Reworded |
Values as written on Zenvia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zenvia's pricing page (zenvia.com) from Aug 31, 2026 and Sep 7, 2026; the change is marked near the top of the page, where "WhatsApp User" becomes "WhatsApp Service Message".
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The two full-page captures with this change marked up are free with an account.
Zenvia, pricing history
Full history- Oct 5, 2026packagingZenvia cuts software plans 20% in early Black Friday promo through Oct 31
- Sep 7, 2026packagingZenvia: WhatsApp User renamed to Service Message billing (per-session→per-msg) · this change
Across Marketing & Content in the same window
All Marketing & Content changes- TwilioSep 7Twilio Video ditches per-minute billing for 5,000 free hours, then $1/user-hour
- PlivoAug 24Plivo cuts Voice AI Agent rate to $0.03/min, telephony now billed separately
- TelnyxAug 11Telnyx Conversationalai: Call recording, phone number & SMS rates increased
- BirdJul 3Bird: pricing restructured — Free/$15/$80/Custom volume tiers
- Google CloudJun 15Google Cloud Datastudio pools AI tokens per platform, adds Thinking mode
Questions about this change
Did Zenvia raise prices in September 2026?
No list-price increase was recorded between Aug 31, 2026 and Sep 7, 2026. The change Pulse detected was a packaging change: metric change.
What changed on Zenvia's pricing page between Aug 31, 2026 and Sep 7, 2026?
Pricing model: WhatsApp User → WhatsApp Service Message, reworded. Pulse compared the captures it took on Aug 31, 2026 and Sep 7, 2026; the before/after table above lists each item as written on the page.
How often does Zenvia change its pricing?
Pulse recorded 0 other pricing-page changes for Zenvia in the 90 days before this one; Zenvia has been tracked since 2026-05-15.