Zapier Transforms Pricing Structure: Discontinues $20 Add-Ons, Now Includes All Tools in Base Plans at No Extra Cost
What happened
Between the Jul 6, 2025 and Oct 3, 2025 captures of Zapier's pricing page, Pulse recorded 10 changes: Tables add-on ($20/mo) discontinued - now included in all plans (Free, Professional, Team, Enterprise) at no additional cost; Chatbots add-on ($20/mo) discontinued - now included in all plans (Free, Professional, Team, Enterprise) at no additional cost; Interfaces add-on ($20/mo) discontinued - now included in all plans (Free, Professional, Team, Enterprise) at no additional cost; App integrations increased from 7,000+ to 8,000+ apps; Advanced deployment options added to Enterprise plan - VPC Peering for connecting to internal data sources; Pro plan renamed to Professional; AI fields added to Professional plan - connect OpenAI to enrich Table records with AI; Zapier Copilot added to Free plan - AI-powered Zap builder for generating code steps, mapping data fields, and troubleshooting; Conditional form logic added to Professional plan - determine which questions display based on previous responses; Zapier restructured from separate add-on products (Tables, Interfaces, Chatbots at $20/mo each) to unified AI orchestration platform with all tools included in base plans at no additional cost. Pulse files it as a packaging change (add-on removed, limit increase, feature added, plan renamed, package change) with a downward direction. Pulse's latest capture (Sep 28, 2026) lists Professional at $19.99, Team at $69, Agents Pro at $33.33, Chatbots Pro at $13.33 and Chatbots Advanced at $66.67.
Zapier's previous recorded change was "Zapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps" (Q2 2025). Before that Pulse recorded "Zapier Introduces New $50/mo Zapier Agents Add-on in Beta" (Q2 2025). Zapier has been tracked since 2024-10-01.
In the same window Ifttt also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Team, Enterprise · Add-onRemoved- now includedNo - now included
- Professional, Team, Enterprise · Add-onRemoved- now includedNo - now included
- Professional, Team, Enterprise · Add-onRemoved- now includedNo - now included
- — · LimitLimit increase
App integrations increased from 7,000+ to 8,000+ apps
- Enterprise · FeatureAdded
BeforeNo Advanced deployment options
AfterAdvanced deployment options
- Professional · PlanRenamedPro planProfessional
- Professional · FeatureAddedNo AI fieldsAI fields
- — · FeatureAddedNo Zapier CopilotZapier Copilot
- Professional · FeatureAdded
BeforeNo Conditional form logic
AfterConditional form logic
- — · PackagingPackage change
Zapier restructured from separate add-on products (Tables, Interfaces, Chatbots at $20/mo each) to unified AI orchestration platform with all tools included in base plans at no additional cost
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Team, Enterprise | Add-on | - now included | No - now included | Removed |
| Professional, Team, Enterprise | Add-on | - now included | No - now included | Removed |
| Professional, Team, Enterprise | Add-on | - now included | No - now included | Removed |
| — | Limit | — | 8,000 | Limit increase |
| Enterprise | Feature | No Advanced deployment options | Advanced deployment options | Added |
| Professional | Plan | Pro plan | Professional | Renamed |
| Professional | Feature | No AI fields | AI fields | Added |
| — | Feature | No Zapier Copilot | Zapier Copilot | Added |
| Professional | Feature | No Conditional form logic | Conditional form logic | Added |
| — | Packaging | — | $20/mo | Package change |
Values as written on Zapier's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Zapier's pricing page (zapier.com) from Jul 6, 2025 and Oct 3, 2025; the change is marked near the top of the page, where the - now included no longer appears.
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The two full-page captures with this change marked up are free with an account.
Zapier, the last 90 days
Full history- Mar 26, 2026improvedZapier Chatbots exits beta, signals product maturity milestone
- Week 4, 2026packagingZapier Rebrands Interfaces as Forms Across All Pricing Plans
- Q3 2025packagingZapier Chatbots Restructures Pricing with New Four-Tier Plans, Including Free and Custom Options for Enhanced Chatbot Capabilities
- Q3 2025improvedZapier Transforms Pricing Structure: Discontinues $20 Add-Ons, Now Includes All Tools in Base Plans at No Extra Cost · this change
- Q2 2025improvedZapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps
- Q2 2025packagingZapier Introduces New $50/mo Zapier Agents Add-on in Beta
Across Software Development & Testing in the same window
All Software Development & Testing changes- IftttJan 21Ifttt Increases Pro Plan Annual Price by 13% from $30.99 to $34.99, Reduces Annual Billing Discount to 17%
- IftttJan 21Ifttt Pro+ Plan Annual Price Cut by 32% to $101.88, Major Savings for Users!
- IftttJan 21Ifttt Pro Plan Monthly Price Increased by 20% to $2.99, Annual Price Up 20% to $35.88
Questions about this change
Did Zapier raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 3, 2025. The change Pulse detected was a packaging change: add-on removed, limit increase, feature added, plan renamed, package change.
What changed on Zapier's pricing page between Jul 6, 2025 and Oct 3, 2025?
Professional, Team, Enterprise add-on: - now included → No - now included, removed; Professional, Team, Enterprise add-on: - now included → No - now included, removed; Professional, Team, Enterprise add-on: - now included → No - now included, removed; App integrations increased from 7,000+ to 8,000+ apps; Enterprise feature: No Advanced deployment options → Advanced deployment options, added; Professional plan: Pro plan → Professional, renamed; Professional feature: No AI fields → AI fields, added; feature: No Zapier Copilot → Zapier Copilot, added; Professional feature: No Conditional form logic → Conditional form logic, added; Zapier restructured from separate add-on products (Tables, Interfaces, Chatbots at $20/mo each) to unified AI orchestration platform with all tools included in base plans at no additional cost. Pulse compared the captures it took on Jul 6, 2025 and Oct 3, 2025; the before/after table above lists each item as written on the page.
How often does Zapier change its pricing?
Pulse recorded 3 other pricing-page changes for Zapier in the 90 days before this one; the previous change was "Zapier Chatbots Launches Agents Beta: Custom AI Agents Enhance Automation Across 7,000+ Apps" in Q2 2025; Zapier has been tracked since 2024-10-01.