Y
London, UK-based market research and data analytics company founded in 2000. Public. Operates in consumer intelligence, public opinion, and market research. Serves enterprises, agencies, and media companies with survey panels and insights.
Plans tracked
3
no add-ons
Pricing changes
0
None published yet
Pricing model
Usage-based
No free tier
Pricing Change History
0 changesNo tracked pricing changes yet — new verified changes land here automatically.
Research YouGov's pricing with the Pulse Agent
Ask anything about YouGov's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Self-serve | $1.50 per survey complete |
| Serviced | $500 per use |
| Custom Research | Contact |
Company Facts
CategoryData & Analytics
Free tierNo
Employees1001-10000
Tracked sinceJun 18, 2026
Pricing last seenNov 2, 2026
Websiteyougov.com
How YouGov compares with its peers
| Company | Entry price | Last change |
|---|---|---|
Q Qualtrics | Contact | Jun 9, 2026 |
S SurveyMonkey | $30 /user/mo, billed annually | Sep 28, 2026 |
P Pollfish | $0.95 per response | Nov 2, 2026 |
L Lucid | $9 /mo, billed annually | Aug 17, 2026 |
R Respondent | $80 per B2B moderated session + $40 per B2B unmoderated session | Sep 28, 2026 |
L LeanData | Contact | — |
YouGov pricing FAQ
- How much does YouGov cost?
- YouGov prices on usage: the Self-serve plan is $1.50 per survey complete.
- Does YouGov have a free plan?
- No. YouGov does not list a free tier.
- What pricing model does YouGov use?
- YouGov uses usage-based pricing across 3 plans.
- Who are YouGov's pricing peers?
- Pulse compares YouGov with Qualtrics, SurveyMonkey, Pollfish, Lucid, Respondent and LeanData.