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London, UK-based market research and data analytics company founded in 2000. Public. Operates in consumer intelligence, public opinion, and market research. Serves enterprises, agencies, and media companies with survey panels and insights.
Entry price
$500 subscription
Serviced
Plans tracked
3
no add-ons
Pricing changes
0
None published yet
Pricing model
Usage-based
No free tier
Pricing Change History
0 changesNo tracked pricing changes yet — new verified changes land here automatically.
Research YouGov's pricing with the Pulse Agent
Ask anything about YouGov's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent Plans
Captured Jun 18, 2026| Plan | Type | Price |
|---|---|---|
| Serviced | Plan | $500 subscription |
| Self-serve | Plan | $1.5 per survey complete |
| Custom Research | Plan | Contact |
Company Facts
CategoryData & Analytics
Free tierNo
Employees1001-10000
Tracked since2026-06-18
Pricing last seen2026-06-18
Websiteyougov.com
How YouGov compares with its peers
| Company | Entry price | Last change |
|---|---|---|
Q Qualtrics | Contact | Jun 9, 2026 |
S SurveyMonkey | $30 /mo, billed annually | Sep 28, 2026 |
P Pollfish | $0.95 per response | Jul 4, 2026 |
L Lucid | $9 /mo, billed annually | Aug 17, 2026 |
R Respondent | $80 per B2B moderated session + $40 per B2B unmoderated session | Sep 28, 2026 |
L LeanData | Contact | — |
YouGov pricing FAQ
- How much does YouGov cost?
- YouGov pricing starts at $500 subscription on the Serviced plan, one of 3 plans on its pricing page.
- Does YouGov have a free plan?
- No. YouGov does not list a free tier; the entry plan is Serviced at $500 subscription.
- What pricing model does YouGov use?
- YouGov uses usage-based pricing across 3 plans.
- Who are YouGov's pricing peers?
- Pulse compares YouGov with Qualtrics, SurveyMonkey, Pollfish, Lucid, Respondent and LeanData.