Packaging change·Jun 1 → Jun 8, 2026·Week 24, 2026·Data & Analytics
Qualtrics rebrands entry CX tier as CX Foundational
What changed
Plan renamed
CX entry-level product renamed from 'Voice of Customer' (labeled FOUNDATIONAL) to 'CX Foundational', with updated positioning from 'available only with CX product/suite purchase' to 'a first step to establish your CX program'.
Before and after
Jun 1, 2026 vs Jun 8, 2026Pulse.
100%
What changed
CX entry-level product renamed from 'Voice of Customer' (labeled FOUNDATIONAL) to 'CX Foundational', with updated positioning from 'available only with CX product/suite purchase' to 'a first step to establish your CX program'.
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