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HomeQualtricsAll changesAvailable only with CX product/suite purchase reworded
QualtricsPackaging change · Plan renamed · Jun 1 → Jun 8, 2026

Qualtrics rebrands entry CX tier as CX Foundational

Verified Jun 9, 2026Data & AnalyticsDirection: neutral
The changeAvailable only with CX product/suite purchase — reworded.
Before · Jun 1available only with CX product/suite purchase
After · Jun 8a first step to establish your CX program
reworded
1 change2 capturesJun 1, 2026 → Jun 8, 2026

What happened

Between the Jun 1, 2026 and Jun 8, 2026 captures of Qualtrics's pricing page, Pulse recorded one change: CX entry-level product renamed from 'Voice of Customer' (labeled FOUNDATIONAL) to 'CX Foundational', with updated positioning from 'available only with CX product/suite purchase' to 'a first step to establish your CX program'. Pulse files it as a packaging change (plan renamed) with a neutral direction.

This is the first pricing-page change Pulse has recorded for Qualtrics. Qualtrics has been tracked since 2026-04-28.

In the same window Typeform, Zoho and SurveyMonkey also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • CX Foundational · PlanReworded

    Beforeavailable only with CX product/suite purchase

    Aftera first step to establish your CX program

Values as written on Qualtrics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Qualtrics's pricing page (www.qualtrics.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page, where "available only with CX product/suite purchase" becomes "a first step to establish your CX program".

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The two full-page captures with this change marked up are free with an account.

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First recorded change for QualtricsFull history →

Across Data & Analytics in the same window

All Data & Analytics changes
  1. TypeformJun 10Typeform swaps Enterprise for Growth Flow in revamped plan lineup
  2. ZohoJun 2Zoho Sprints adds Sprint Capacity Planning to Premier plan
  3. SurveyMonkeyJun 2SurveyMonkey scrubs annual savings badges from Team plan headers

Questions about this change

Did Qualtrics raise prices in June 2026?

No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a packaging change: plan renamed.

What changed on Qualtrics's pricing page between Jun 1, 2026 and Jun 8, 2026?

CX Foundational plan: available only with CX product/suite purchase → a first step to establish your CX program, reworded. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.

How often does Qualtrics change its pricing?

Pulse recorded 0 other pricing-page changes for Qualtrics in the 90 days before this one; Qualtrics has been tracked since 2026-04-28.