Vista Social raises prices up to 34% and halves Scale plan user seats
What happened
Between the Sep 21, 2026 and Sep 28, 2026 captures of Vista Social's pricing page, Pulse recorded 2 changes: Professional, Advanced and Scale prices increased on both billing terms: monthly $79/$149/$349 became $99/$199/$449 (+25%/+34%/+29%), and yearly $758/$1,430/$3,638 became $950/$1,910/$4,310 (card rates $64/$120/$304 to $80/$160/$360 per month billed annually); Included user seats cut on Advanced (4 to 3 users) and Scale (8 to 4 users) plans while included social profile counts stayed the same, al. In detail: Included user seats cut on Advanced (4 to 3 users) and Scale (8 to 4 users) plans while included social profile counts stayed the same, alongside the price increase. Pulse files it as a pricing change (price increase, limit decrease) with an upward direction. Pulse's latest capture (Oct 5, 2026) lists Professional at $99, Advanced at $160, Scale at $360, Employee Advocacy Add-on at $199 and X (Twitter) Add-on at $29.
It lands 55 days after Vista Social's previous change, "Vista Social: included users reduced across Professional/Advanced/Scale plans" (Aug 4, 2026). Before that Pulse recorded "Vista Social merges AI credits, slashes Scale from Unlimited to 3,500/mo" (Jul 2, 2026) and "Vista Social: Prices removed from plan cards; AI credit quotas cut" (Jul 4, 2026). Vista Social has been tracked since 2026-03-20.
In the same window Sendible, Sproutsocial, Buffer, Hootsuite and Later also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Professional, Advanced, Scale · Price−74%$304$80
- Advanced, Scale · LimitRemovedIncluded user seatsNo Included user seats
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Professional, Advanced, Scale | Price | $304 | $80 | −74% |
| Advanced, Scale | Limit | Included user seats | No Included user seats | Removed |
Values as written on Vista Social's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Vista Social's pricing page (vistasocial.com) from Sep 21, 2026 and Sep 28, 2026; the change is marked near the top of the page, where professional, advanced, scale price reads $304 and then $80.
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The two full-page captures with this change marked up are free with an account.
Vista Social, the last 90 days
Full history- Oct 5, 2026packagingVista Social positions Enterprise for teams of 8+ users
- Sep 28, 2026increaseVista Social raises prices up to 34% and halves Scale plan user seats · this change
- Aug 4, 2026packagingVista Social: included users reduced across Professional/Advanced/Scale plans
- Jul 2, 2026packagingVista Social merges AI credits, slashes Scale from Unlimited to 3,500/mo
- Jul 4, 2026packagingVista Social: Prices removed from plan cards; AI credit quotas cut
Across Marketing & Content in the same window
All Marketing & Content changes- SendibleSep 21Sendible shifts posting limits from per-user to per-workspace, sidestepping u...
- SproutsocialAug 24Sprout Social launches Trellis AI agent across all plans
- BufferAug 10Buffer: Free plan 24-hr API limit raised (100→250)
- HootsuiteJul 6Hootsuite: Enterprise plan hides minimum seat requirement (5+ → Custom)
- LaterJul 3Later: TikTok/Multi-profile Best Times to Post added to Starter and Growth plans
Questions about this change
Did Vista Social raise prices in September 2026?
Yes. Pulse captured Vista Social's pricing page on Sep 21, 2026 and again on Sep 28, 2026 and recorded 1 price increase: Professional, Advanced, Scale: $304 → $80 (−74%).
What changed on Vista Social's pricing page between Sep 21, 2026 and Sep 28, 2026?
Professional, Advanced, Scale price: $304 → $80 (−74%); Advanced, Scale limit: Included user seats → No Included user seats, removed. Pulse compared the captures it took on Sep 21, 2026 and Sep 28, 2026; the before/after table above lists each item as written on the page.
How often does Vista Social change its pricing?
Pulse recorded 3 other pricing-page changes for Vista Social in the 90 days before this one; the previous change was "Vista Social: included users reduced across Professional/Advanced/Scale plans" on Aug 4, 2026; Vista Social has been tracked since 2026-03-20.