Versium locks Testing Data access behind ID checks, drops Look-alike List tool
What happened
Between the Jul 13, 2026 and Jul 20, 2026 captures of Versium's pricing page, Pulse recorded 2 changes: Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access; 'Look-alike List' data tool removed from the Versium REACH Data Toolbox pricing table (was available across Pay-As-You-Go, Credit Packages, and Subscriptions). Pulse files it as a packaging change (feature removed, trial change) with a downward direction. Pulse's latest capture (Nov 2, 2026) lists Pay-As-You-Go at $125 per use + $0.08 per match credit, Credit Packages at $250 per use + $0.05 per match credit and Annual Subscriptions at $0.02 per match credit + $5,000 per use.
This is the first pricing-page change Pulse has recorded for Versium. Versium has been tracked since 2026-07-05.
In the same window LexisNexis and Salesforce also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pay-As-You-Go, Credit Packages · FeatureRemoved
Before'Look-alike List' data tool
AfterNo 'Look-alike List' data tool
- — · TrialTrial change
Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pay-As-You-Go, Credit Packages | Feature | 'Look-alike List' data tool | No 'Look-alike List' data tool | Removed |
| — | Trial | Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access. | Trial change | |
Values as written on Versium's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Versium's pricing page (versium.com) from Jul 13, 2026 and Jul 20, 2026; the change is marked around the middle of the page, where the 'Look-alike List' data tool no longer appears.
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The two full-page captures with this change marked up are free with an account.
Across Marketing & Content in the same window
All Marketing & Content changes- LexisNexisJul 3LexisNexis: Custom package builder removed from pricing configurator
- SalesforceOct 26Salesforce Platform bundles Premier Success Plan free with Core, Advanced, Max
- SalesforceOct 26Salesforce Marketing Cloud Account Engagement bundles Premier Success into…
- SalesforceOct 19Salesforce Agentforce renames Max Editions card to Max Edition, keeps $550 price
- SalesforceOct 12Salesforce Government Cloud renames FedRAMP levels, drops CRM Analytics Plus tile
Questions about this change
Did Versium raise prices in July 2026?
No list-price increase was recorded between Jul 13, 2026 and Jul 20, 2026. The change Pulse detected was a packaging change: feature removed, trial change.
What changed on Versium's pricing page between Jul 13, 2026 and Jul 20, 2026?
Pay-As-You-Go, Credit Packages feature: 'Look-alike List' data tool → No 'Look-alike List' data tool, removed; Free trial value proposition changed from '5 Free Downloads' (self-serve, no commitment) to 'Access to Testing Data' which now requires Versium to verify the business before unlocking download access. Pulse compared the captures it took on Jul 13, 2026 and Jul 20, 2026; the before/after table above lists each item as written on the page.
How often does Versium change its pricing?
Pulse recorded 0 other pricing-page changes for Versium in the 90 days before this one; Versium has been tracked since 2026-07-05.