Userlytics Introduces New Self-Recruitment Pricing Tier at $699/month, Restructuring Plans to Enhance User Flexibility
What happened
Between the Jul 6, 2025 and Oct 9, 2025 captures of Userlytics's pricing page, Pulse recorded 2 changes: Pricing page restructured from 3-tier model (Project Based, Enterprise, Limitless) to 4-tier model with Self-Recruitment added as the third tier between Enterprise and Limitless; Self-Recruitment plan added as a main pricing tier at $699/month with 5 Seats standard and 10 Seats expansion option. Pulse files it as a packaging change (package change, new plan) with an upward direction. Pulse's latest capture (Jul 13, 2026) lists Premium at $699, Advanced at $999 and Enterprise at $30 per session.
Userlytics's previous recorded change was "Userlytics Removes $99/session Pricing for Project Based Plan, Introducing 'No Subscription Required' Messaging" (Q1 2025). Before that Pulse recorded "Userlytics Launches End of Year Special Offer with Discount Banner for Enhanced User Engagement" (Q4 2024), "Userlytics Enhances All Plans with New Heatmaps and X Second Test Features, but Reduces Max Session Duration for Enterprise and Limitless Plans" (Q3 2024) and "Userlytics Introduces Transparent Pricing Structure with New DIY Plans and Reveals Enterprise Plan Costs" (Q2 2024). Userlytics has been tracked since 2024-10-01.
In the same window Respondent, PlaybookUX and Maze also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Project Based, Enterprise, Limitless · PackagingPackage change
Pricing page restructured from 3-tier model (Project Based, Enterprise, Limitless) to 4-tier model with Self-Recruitment added as the third tier between Enterprise and Limitless
- Self-Recruitment · PlanAddedNo Self-Recruitment planSelf-Recruitment plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Project Based, Enterprise, Limitless | Packaging | — | 4 | Package change |
| Self-Recruitment | Plan | No Self-Recruitment plan | Self-Recruitment plan | Added |
Values as written on Userlytics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Userlytics's pricing page (userlytics.com) from Jul 6, 2025 and Oct 9, 2025; the change is marked on the page, where Self-Recruitment plan now appears.
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The two full-page captures with this change marked up are free with an account.
Userlytics, pricing history
Full history- Mar 23, 2026improvedUserlytics boosts AI Transcription limits 150% for Self-Recruitment plan
- Mar 18, 2026packagingUserlytics raises Enterprise Account Manager threshold to $12,000.
- Jan 12, 2026packagingUserlytics Launches Year-End Promotional Campaign with Major Discounts - Lock in Prices Now!
- Q3 2025packagingUserlytics Introduces New Self-Recruitment Pricing Tier at $699/month, Restructuring Plans to Enhance User Flexibility · this change
- Q1 2025improvedUserlytics Removes $99/session Pricing for Project Based Plan, Introducing 'No Subscription Required' Messaging
- Q4 2024packagingUserlytics Launches End of Year Special Offer with Discount Banner for Enhanced User Engagement
- Q3 2024improvedUserlytics Enhances All Plans with New Heatmaps and X Second Test Features, but Reduces Max Session Duration for Enterprise and Limitless Plans
- Q2 2024packagingUserlytics Introduces Transparent Pricing Structure with New DIY Plans and Reveals Enterprise Plan Costs
- Q1 2024improvedUserlytics Introduces 15-Minute Quantitative Testing Sessions as New Budget Option for Enhanced User Research
Across Data & Analytics in the same window
All Data & Analytics changes- RespondentSep 28Respondent: Pricing restructured — Credit Bundle to Annual Commitment tiers
- RespondentAug 10Respondent: Committed-bundle tier restructured ($100k→$500k+, 40%→30% off)
- RespondentJul 27Respondent: pricing restructured to annual-commitment model (save 40%)
- PlaybookUXJul 4PlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only
- MazeJul 3Maze: Added AI Study Builder to the platform capability list
Questions about this change
Did Userlytics raise prices in October 2025?
No list-price increase was recorded between Jul 6, 2025 and Oct 9, 2025. The change Pulse detected was a packaging change: package change, new plan.
What changed on Userlytics's pricing page between Jul 6, 2025 and Oct 9, 2025?
Pricing page restructured from 3-tier model (Project Based, Enterprise, Limitless) to 4-tier model with Self-Recruitment added as the third tier between Enterprise and Limitless; Self-Recruitment plan: No Self-Recruitment plan → Self-Recruitment plan, added. Pulse compared the captures it took on Jul 6, 2025 and Oct 9, 2025; the before/after table above lists each item as written on the page.
How often does Userlytics change its pricing?
Pulse recorded 0 other pricing-page changes for Userlytics in the 90 days before this one; the previous change was "Userlytics Removes $99/session Pricing for Project Based Plan, Introducing 'No Subscription Required' Messaging" in Q1 2025; Userlytics has been tracked since 2024-10-01.