Userlytics Introduces Transparent Pricing Structure with New DIY Plans and Reveals Enterprise Plan Costs
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Userlytics's pricing page, Pulse recorded 5 changes: DIY Plans Advanced plan added at $999/month paid annually for unlimited self-recruited participants; Pricing page restructured from interactive calculator-based model to static pricing tiers with transparent, upfront pricing; DIY Plans category introduced with Premium plan ($499/month paid annually) for unlimited self-recruited participants; Enterprise plan pricing disclosed at $34/session with annual plan and volume discounts (previously hidden behind calculator interface); Custom plan added at $99/session (minimum 5 participant sessions) for one-off projects. Pulse files it as a pricing change (new plan, package change, price revealed) with an upward direction. Pulse's latest capture (Jul 13, 2026) lists Premium at $699, Advanced at $999 and Enterprise at $30 per session.
Userlytics's previous recorded change was "Userlytics Introduces 15-Minute Quantitative Testing Sessions as New Budget Option for Enhanced User Research" (Q1 2024). Userlytics has been tracked since 2024-10-01.
In the same window Respondent, PlaybookUX and Maze also changed their Data & Analytics pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Advanced · PlanAdded
BeforeNo DIY Plans Advanced plan
AfterDIY Plans Advanced plan
- — · PackagingChanged
Beforeinteractive calculator-based model
Afterstatic pricing tiers
- Premium · PlanAddedNo DIY Plans categoryDIY Plans category
- Enterprise · Price visibilityRevealedPrice hiddenPrice listed
- Custom · PlanAddedNo Custom planCustom plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Advanced | Plan | No DIY Plans Advanced plan | DIY Plans Advanced plan | Added |
| — | Packaging | interactive calculator-based model | static pricing tiers | Changed |
| Premium | Plan | No DIY Plans category | DIY Plans category | Added |
| Enterprise | Price visibility | Price hidden | Price listed | Revealed |
| Custom | Plan | No Custom plan | Custom plan | Added |
Values as written on Userlytics's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Userlytics's pricing page (userlytics.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where DIY Plans Advanced plan now appears.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Userlytics, the last 90 days
Full history- Q1 2025improvedUserlytics Removes $99/session Pricing for Project Based Plan, Introducing 'No Subscription Required' Messaging
- Q4 2024packagingUserlytics Launches End of Year Special Offer with Discount Banner for Enhanced User Engagement
- Q3 2024improvedUserlytics Enhances All Plans with New Heatmaps and X Second Test Features, but Reduces Max Session Duration for Enterprise and Limitless Plans
- Q2 2024packagingUserlytics Introduces Transparent Pricing Structure with New DIY Plans and Reveals Enterprise Plan Costs · this change
- Q1 2024improvedUserlytics Introduces 15-Minute Quantitative Testing Sessions as New Budget Option for Enhanced User Research
Across Data & Analytics in the same window
All Data & Analytics changes- RespondentSep 28Respondent: Pricing restructured — Credit Bundle to Annual Commitment tiers
- RespondentAug 10Respondent: Committed-bundle tier restructured ($100k→$500k+, 40%→30% off)
- RespondentJul 27Respondent: pricing restructured to annual-commitment model (save 40%)
- PlaybookUXJul 4PlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only
- MazeJul 3Maze: Added AI Study Builder to the platform capability list
Questions about this change
Did Userlytics raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a pricing change: new plan, package change, price revealed.
What changed on Userlytics's pricing page between Apr 1, 2024 and Jul 1, 2024?
Advanced plan: No DIY Plans Advanced plan → DIY Plans Advanced plan, added; packaging: interactive calculator-based model → static pricing tiers, changed; Premium plan: No DIY Plans category → DIY Plans category, added; Enterprise price visibility: Price hidden → Price listed, revealed; Custom plan: No Custom plan → Custom plan, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Userlytics change its pricing?
Pulse recorded 1 other pricing-page change for Userlytics in the 90 days before this one; the previous change was "Userlytics Introduces 15-Minute Quantitative Testing Sessions as New Budget Option for Enhanced User Research" in Q1 2024; Userlytics has been tracked since 2024-10-01.