PlaybookUX launches Diary Studies on Enterprise, adds MaxDiff to surveys
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of PlaybookUX's pricing page, Pulse recorded one change: Diary Studies moves from Coming Soon to live (now included on Enterprise); surveys gain advanced methods MaxDiff, branch logic and piping. Pulse files it as a product change (feature added) with an upward direction. The current page lists Scale at $450, Pro at $733.33 and Self-serve at $65 per unmoderated participant + $115 per moderated participant.
It lands 121 days after PlaybookUX's previous change, "PlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only" (Jul 4, 2026). Before that Pulse recorded "PlaybookUX Expands A/B/C/D Testing and Raises Interview Rates" (Apr 13, 2026). PlaybookUX has been tracked since 2026-03-02.
In the same window Sketch, Figma, Webflow, Framer and ProtoPie also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureChangedComing Soonlive
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Coming Soon | live | Changed |
Values as written on PlaybookUX's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of PlaybookUX's pricing page (playbookux.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where "Coming Soon" becomes "live".
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The two full-page captures with this change marked up are free with an account.
PlaybookUX, pricing history
Full history- Nov 2, 2026improvedPlaybookUX launches Diary Studies on Enterprise, adds MaxDiff to surveys · this change
- Jul 4, 2026improvedPlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only
- Apr 13, 2026increasePlaybookUX Expands A/B/C/D Testing and Raises Interview Rates
Across Software Development & Testing in the same window
All Software Development & Testing changes- SketchNov 2Sketch adds free MCP server to all subscriptions, with prices unchanged
- FigmaNov 2Figma opens Specs beta to all seats, no longer paid-only
- WebflowOct 26Webflow launches Campaigns add-on for marketers from $2k/mo, replacing Localize
- FramerOct 26Framer renames External Agents to MCP Server, free in preview
- ProtoPieOct 26ProtoPie adds MFA and SCIM provisioning to Enterprise plan security
Questions about this change
Did PlaybookUX raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026. The change Pulse detected was a product change: feature added.
What changed on PlaybookUX's pricing page between Oct 26, 2026 and Nov 2, 2026?
Enterprise feature: Coming Soon → live, changed. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026; the before/after table above lists each item as written on the page.
How often does PlaybookUX change its pricing?
Pulse recorded 0 other pricing-page changes for PlaybookUX in the 90 days before this one; the previous change was "PlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only" on Jul 4, 2026; PlaybookUX has been tracked since 2026-03-02.