Santa Cruz, CA-based user research platform founded in 2013. Private. Operates in UX research and product development. Serves product teams with video-based user testing and interview tools.
Entry price
$24.92
Freelance · /mo, billed annually
Plans tracked
4
no add-ons
Pricing changes
2
Latest Jul 3, 2026
Pricing model
Subscription
No free tier
Pricing Change History
2 changes20262 changes
Q2 2026
Packaging
QuarterlyPublished Jul 3, 2026
Lookback: Team & Insights Hub lose unlimited unmoderated sessions
Team and Insights Hub plans dropped 'unlimited unmoderated sessions' — unmoderated sessions now share the same capped session limit as moderated ones (100 for Team, 300 for Insights Hub).
Quarterly roll-up · includes Apr 6 weekly
Week 15 · Apr 6, 2026
Packaging
WeeklyLookback drops session type limits, simplifies plan structure
Session type qualifiers (moderated/unmoderated) removed from all plan descriptions. Unlimited unmoderated sessions line dropped from Team and Insights Hub. Enterprise simplified to 'Unlimited sessions'.
Research Lookback's pricing with the Pulse Agent
Ask anything about Lookback's plans, packaging shifts, and how it compares across the market — answered live from verified data.
Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| Freelance | $24.92 /mobilled annually |
| Team | $148.5 /mobilled annually |
| Insights Hub | $343.5 /mobilled annually |
| Enterprise | Contact |
Company Facts
CategorySoftware Development & Testing
Free tierNo
Employees11-50
Tracked sinceFeb 28, 2026
Pricing last seenJul 3, 2026
Websitelookback.com
How Lookback compares with its peers
| Company | Entry price | Last change |
|---|---|---|
U UserTesting | Contact | — |
R Respondent | $80 per B2B moderated session + $40 per B2B unmoderated session | Sep 28, 2026 |
U Userlytics | $699 /mo, billed annually | Jul 13, 2026 |
M Maze | Free | Jun 29, 2026 |
D Dscout | Contact | May 18, 2026 |
E EnrollHere | $4,500 /mo | May 19, 2026 |
Lookback pricing FAQ
- How much does Lookback cost?
- Lookback pricing starts at $24.92/mo on Freelance, billed annually. Lookback lists 4 plans on its pricing page.
- Does Lookback have a free plan?
- No. Lookback does not list a free tier; paid plans start at $24.92/mo on Freelance, billed annually.
- What pricing model does Lookback use?
- Lookback uses subscription pricing across 4 plans.
- When did Lookback last change its pricing?
- Jul 3, 2026: Lookback: Team & Insights Hub lose unlimited unmoderated sessions.
- How often has Lookback changed its pricing?
- Pulse has recorded 2 pricing changes for Lookback since it started tracking on Feb 28, 2026; the pricing page was last captured on Jul 3, 2026.
- Who are Lookback's pricing peers?
- Pulse compares Lookback with UserTesting, Respondent, Userlytics, Maze, Dscout and EnrollHere.