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HomeTruvAll changesHero and closing CTA rewritten changed
TruvProduct change · Feature added · Jul 6 → Jul 13, 2026

Truv adds enterprise volume pricing, out-of-the-box features, and SOC II Type...

Verified Jul 13, 2026Finance & AccountingDirection: up
The changehero and closing CTA rewritten — changed.
Before · Jul 6quote-based savings pitch
After · Jul 13enterprise volume-based pricing
changed
1 change2 capturesJul 6, 2026 → Jul 13, 2026

What happened

Between the Jul 6, 2026 and Jul 13, 2026 captures of Truv's pricing page, Pulse recorded one change: Added new 'Features included out of the box' section (security, integrations, coverage stats, dev tools); hero and closing CTA rewritten from quote-based savings pitch to enterprise volume-based pricing. Pulse files it as a product change (feature added) with an upward direction.

This is the first pricing-page change Pulse has recorded for Truv. Truv has been tracked since 2026-07-05.

In the same window LexisNexis and Plaid also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Enterprise · FeatureChanged

    Beforequote-based savings pitch

    Afterenterprise volume-based pricing

Values as written on Truv's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Truv's pricing page (truv.com) from Jul 6, 2026 and Jul 13, 2026; the change is marked near the top of the page, where "quote-based savings pitch" becomes "enterprise volume-based pricing".

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The two full-page captures with this change marked up are free with an account.

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First recorded change for TruvFull history →

Across Finance & Accounting in the same window

All Finance & Accounting changes
  1. LexisNexisJul 3LexisNexis: Custom package builder removed from pricing configurator
  2. LexisNexisMar 4LexisNexis Rebrands AI Legal Assistant as Lexis+ with Protege
  3. PlaidJan 22Plaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
  4. PlaidJan 22Plaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
  5. PlaidJan 22Plaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'

Questions about this change

Did Truv raise prices in July 2026?

No list-price increase was recorded between Jul 6, 2026 and Jul 13, 2026. The change Pulse detected was a product change: feature added.

What changed on Truv's pricing page between Jul 6, 2026 and Jul 13, 2026?

Enterprise feature: quote-based savings pitch → enterprise volume-based pricing, changed. Pulse compared the captures it took on Jul 6, 2026 and Jul 13, 2026; the before/after table above lists each item as written on the page.

How often does Truv change its pricing?

Pulse recorded 0 other pricing-page changes for Truv in the 90 days before this one; Truv has been tracked since 2026-07-05.