Plaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Plaid's pricing page, Pulse recorded 3 changes: Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go; Free plan (Test for Free) with 200 live API calls per product discontinued; Growth plan introduced for small teams and startups with 12-month commitment, discounted product rates, platform support package, and Single Sign-On for Plaid Dashboard. Pulse files it as a packaging change (freemium change, plan removed, new plan) with a downward direction.
Plaid's previous recorded change was "Plaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure" (Q4 2024). Plaid has been tracked since 2024-10-01.
In the same window Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pay as You Go · Free tierFreemium change
Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go
- — · PlanPlan removed
Free plan (Test for Free) with 200 live API calls per product discontinued
- Growth · PlanAddedNo Growth planGrowth plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pay as You Go | Free tier | Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go | Freemium change | |
| — | Plan | Free plan (Test for Free) with 200 live API calls per product discontinued | Plan removed | |
| Growth | Plan | No Growth plan | Growth plan | Added |
Values as written on Plaid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plaid's pricing page (plaid.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page, where Growth plan now appears.
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Plaid, the last 90 days
Full history- Q2 2025improvedPlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
- Q1 2025packagingPlaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support · this change
- Q4 2024packagingPlaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
- StripeJan 22Stripe Restructures Pricing: Shifts 1% Charge Fee to Customers with New 2% Conversion Fee
- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
Questions about this change
Did Plaid raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 11, 2025. The change Pulse detected was a packaging change: freemium change, plan removed, new plan.
What changed on Plaid's pricing page between Jan 1, 2025 and Apr 11, 2025?
Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go; Free plan (Test for Free) with 200 live API calls per product discontinued; Growth plan: No Growth plan → Growth plan, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Plaid change its pricing?
Pulse recorded 1 other pricing-page change for Plaid in the 90 days before this one; the previous change was "Plaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure" in Q4 2024; Plaid has been tracked since 2024-10-01.