Plaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
What happened
Between the Apr 11, 2025 and Jul 6, 2025 captures of Plaid's pricing page, Pulse recorded one change: Protect (Fraud intelligence system) added to Custom plan as included feature. Available via contact pricing for other plans. Pulse files it as a product change (feature added) with an upward direction.
Plaid's previous recorded change was "Plaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support" (Q1 2025). Plaid has been tracked since 2024-10-01.
In the same window Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Custom · FeatureFeature added
Protect (Fraud intelligence system) added to Custom plan as included feature. Available via contact pricing for other plans.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Custom | Feature | Protect (Fraud intelligence system) added to Custom plan as included feature. Available via contact pricing for other plans. | Feature added | |
Values as written on Plaid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plaid's pricing page (plaid.com) from Apr 11, 2025 and Jul 6, 2025; the change is marked in the lower part of the page.
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Plaid, the last 90 days
Full history- Q2 2025improvedPlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan · this change
- Q1 2025packagingPlaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
- StripeJan 22Stripe Restructures Pricing: Shifts 1% Charge Fee to Customers with New 2% Conversion Fee
- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
Questions about this change
Did Plaid raise prices in July 2025?
No list-price increase was recorded between Apr 11, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature added.
What changed on Plaid's pricing page between Apr 11, 2025 and Jul 6, 2025?
Protect (Fraud intelligence system) added to Custom plan as included feature. Available via contact pricing for other plans. Pulse compared the captures it took on Apr 11, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Plaid change its pricing?
Pulse recorded 1 other pricing-page change for Plaid in the 90 days before this one; the previous change was "Plaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support" in Q1 2025; Plaid has been tracked since 2024-10-01.