Plaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Plaid's pricing page, Pulse recorded 3 changes: Pricing metric changed from 'Items' to 'API calls' across Free and Pay as you go tiers; Free tier test environment renamed from 'Unlimited test credentials' to 'Unlimited Sandbox test API calls'; Free tier API call limit increased from 100 live Items to 200 live API calls per product. Pulse files it as a packaging change (metric change, limit increase) with an upward direction.
This is the first pricing-page change Pulse has recorded for Plaid. Plaid has been tracked since 2024-10-01.
In the same window Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Pay as You Go · Pricing modelRewordedItemsAPI calls
- — · Pricing modelReworded
BeforeUnlimited test credentials
AfterUnlimited Sandbox test API calls
- — · LimitChanged
Before100 live Items
After200 live API calls per product
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pay as You Go | Pricing model | Items | API calls | Reworded |
| — | Pricing model | Unlimited test credentials | Unlimited Sandbox test API calls | Reworded |
| — | Limit | 100 live Items | 200 live API calls per product | Changed |
Values as written on Plaid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plaid's pricing page (plaid.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where "Items" becomes "API calls".
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The two full-page captures with this change marked up are free with an account.
Plaid, pricing history
Full history- Q2 2025improvedPlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
- Q1 2025packagingPlaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
- Q4 2024packagingPlaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure
- Q2 2024packagingPlaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls' · this change
Across Finance & Accounting in the same window
All Finance & Accounting changes- StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
- StripeJan 22Stripe Restructures Pricing: Shifts 1% Charge Fee to Customers with New 2% Conversion Fee
- StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
- StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
- StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities
Questions about this change
Did Plaid raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: metric change, limit increase.
What changed on Plaid's pricing page between Apr 1, 2024 and Jul 1, 2024?
Pay as You Go pricing model: Items → API calls, reworded; pricing model: Unlimited test credentials → Unlimited Sandbox test API calls, reworded; limit: 100 live Items → 200 live API calls per product, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Plaid change its pricing?
Pulse recorded 0 other pricing-page changes for Plaid in the 90 days before this one; Plaid has been tracked since 2024-10-01.