Tella boosts AI credits 50% and launches beta Auto Capture agent
What happened
Between the Oct 26, 2026 and Nov 2, 2026 captures of Tella's pricing page, Pulse recorded 2 changes: Included monthly AI credits raised 50%: Pro 3,000 to 4,500 per user, Premium 6,000 to 9,000 per user; Added Auto Capture (beta): an AI agent records a web page for you with an animated cursor; runs on credits and needs a paid plan. Pulse files it as a packaging change (limit raised, feature added). Pulse's latest capture (Nov 9, 2026) lists Pro at $13 and Premium at $19.
It lands 7 days after Tella's previous change, "Tella rewords Pro, Premium and Enterprise taglines, prices unchanged" (Oct 26, 2026). Tella has been tracked since 2026-09-08.
In the same window Loom and Wondershare also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- +50%ProLimit3,0004,500
- +50%PremiumLimit6,0009,000
- Added—FeatureNot listedAuto Capture
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Pro | Limit | 3,000 | 4,500 | +50% |
| Premium | Limit | 6,000 | 9,000 | +50% |
| — | Feature | Not listed | Auto Capture | Added |
Values as written on Tella's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Tella's pricing page (www.tella.com) from Oct 26, 2026 and Nov 2, 2026; the change is marked near the top of the page, where Pro goes from 3,000 to 4,500 and Premium from 6,000 to 9,000.
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The two full-page captures with this change marked up are free with an account.
Tella, the last 90 days
Full historyDates are the day each change was detected, Eastern time.
- Nov 1, 2026Limit raisedTella boosts AI credits 50% and launches beta Auto Capture agent This change
- Oct 26, 2026PackagingTella rewords Pro, Premium and Enterprise taglines, prices unchanged
Across Marketing & Content in the same window
All Marketing & Content changes- LoomOct 8Loom adds Record for agents and Advanced controls, drops Variables
- WondershareSep 21Wondershare PDFelement V13 launches with up to 79% off countdown promo
- LoomJul 3Loom: Enterprise plan adds EBA Compliance & downloadable insights
- LoomJun 15Loom expands AI features to lower-tier plans
- LoomApr 27Loom Opens Admin Insights to Business + AI Plan Users
Questions about this change
Did Tella raise prices in November 2026?
No list-price increase was recorded between Oct 26, 2026 and Nov 2, 2026 UTC. The change Pulse detected was a packaging change: limit raised, feature added.
What changed on Tella's pricing page between Oct 26, 2026 and Nov 2, 2026 UTC?
Pro limit: 3,000 → 4,500 (+50%); Premium limit: 6,000 → 9,000 (+50%); feature added: Auto Capture. Pulse compared the captures it took on Oct 26, 2026 and Nov 2, 2026 UTC; the before/after table above lists each item as written on the page.
How often does Tella change its pricing?
Pulse recorded 1 other pricing-page change for Tella in the 90 days before this one; the previous change was "Tella rewords Pro, Premium and Enterprise taglines, prices unchanged" on Oct 26, 2026; Tella has been tracked since 2026-09-08.