Sentinelone Drops AI Security Branding for Audience-Based Taglines
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of Sentinelone's pricing page, Pulse recorded 3 changes: Singularity Commercial tagline changed from 'Foundational AI Security' to 'For teams who need more advanced security.'; Singularity Enterprise tagline changed from 'Comprehensive AI Security' to 'For global orgs operating at scale.'; Singularity Complete tagline changed from 'Essential AI Security' to 'For growing, collaborative teams.'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Core at $69.99, Control at $79.99, Complete at $179.99 and Commercial at $229.99.
It lands 52 days after Sentinelone's previous change, "Sentinelone Enhances Singularity Commercial Plan with Managed Threat Hunting for Proactive Threat Discovery" (Jan 13, 2026). Sentinelone has been tracked since 2025-10-09.
In the same window Elastic, Microsoft and Crowdstrike also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Commercial · PositioningReworded
BeforeFoundational AI Security
AfterFor teams who need more advanced security
- Enterprise · PositioningReworded
BeforeComprehensive AI Security
AfterFor global orgs operating at scale
- Complete · PositioningReworded
BeforeEssential AI Security
AfterFor growing, collaborative teams
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Commercial | Positioning | Foundational AI Security | For teams who need more advanced security | Reworded |
| Enterprise | Positioning | Comprehensive AI Security | For global orgs operating at scale | Reworded |
| Complete | Positioning | Essential AI Security | For growing, collaborative teams | Reworded |
Values as written on Sentinelone's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sentinelone's pricing page (sentinelone.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked near the top of the page, where "Foundational AI Security" becomes "For teams who need more advanced security".
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Sentinelone, the last 90 days
Full history- Apr 27, 2026improvedSentinelone swaps MDR threat hunting for onboarding services on Enterprise plan
- Apr 21, 2026packagingSentinelone rebrands all three plans around AI Security messaging
- Apr 13, 2026packagingSentinelone Overhauls Plan Branding with Audience-Focused Messaging
- Mar 6, 2026packagingSentinelone Drops AI Security Branding for Audience-Based Taglines · this change
- Jan 13, 2026improvedSentinelone Enhances Singularity Commercial Plan with Managed Threat Hunting for Proactive Threat Discovery
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- ElasticJan 21Elastic Introduces AI Assistant for Generative AI in Enterprise Plan, Enhancing Observability Features
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
- CrowdstrikeJan 11Crowdstrike Introduces 15-Day Free Trial for Falcon, Enhancing Access to Next-Gen Antivirus and Device Protection
Questions about this change
Did Sentinelone raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a product change: positioning.
What changed on Sentinelone's pricing page between Feb 23, 2026 and Mar 2, 2026?
Commercial positioning: Foundational AI Security → For teams who need more advanced security, reworded; Enterprise positioning: Comprehensive AI Security → For global orgs operating at scale, reworded; Complete positioning: Essential AI Security → For growing, collaborative teams, reworded. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does Sentinelone change its pricing?
Pulse recorded 1 other pricing-page change for Sentinelone in the 90 days before this one; the previous change was "Sentinelone Enhances Singularity Commercial Plan with Managed Threat Hunting for Proactive Threat Discovery" on Jan 13, 2026; Sentinelone has been tracked since 2025-10-09.