Sentinelone Overhauls Plan Branding with Audience-Focused Messaging
What happened
Between the Apr 6, 2026 and Apr 13, 2026 captures of Sentinelone's pricing page, Pulse recorded one change: Plan taglines and section labels updated across Complete, Commercial, and Enterprise plans. 'Essential/Foundational/Comprehensive AI Security' replaced with audience-focused descriptions; 'Package Includes' renamed 'Key Features'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Core at $69.99, Control at $79.99, Complete at $179.99 and Commercial at $229.99.
It lands 38 days after Sentinelone's previous change, "Sentinelone Drops AI Security Branding for Audience-Based Taglines" (Mar 6, 2026). Before that Pulse recorded "Sentinelone Enhances Singularity Commercial Plan with Managed Threat Hunting for Proactive Threat Discovery" (Jan 13, 2026). Sentinelone has been tracked since 2025-10-09.
In the same window Microsoft, Crowdstrike and Elastic also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Complete, Commercial, Enterprise · PositioningPositioning
Plan taglines and section labels updated across Complete, Commercial, and Enterprise plans. 'Essential/Foundational/Comprehensive AI Security' replaced with audience-focused descriptions; 'Package Includes' renamed 'Key Features'.
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Complete, Commercial, Enterprise | Positioning | Plan taglines and section labels updated across Complete, Commercial, and Enterprise plans. 'Essential/Foundational/Comprehensive AI Security' replaced with audience-focused descriptions; 'Package Includes' renamed 'Key Features'. | Positioning | |
Values as written on Sentinelone's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sentinelone's pricing page (sentinelone.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page.
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Sentinelone, the last 90 days
Full history- Jul 4, 2026packagingSentinelOne collapses pricing table into tabs, hides Control and Complete prices
- Apr 27, 2026improvedSentinelone swaps MDR threat hunting for onboarding services on Enterprise plan
- Apr 21, 2026packagingSentinelone rebrands all three plans around AI Security messaging
- Apr 13, 2026packagingSentinelone Overhauls Plan Branding with Audience-Focused Messaging · this change
- Mar 6, 2026packagingSentinelone Drops AI Security Branding for Audience-Based Taglines
- Jan 13, 2026improvedSentinelone Enhances Singularity Commercial Plan with Managed Threat Hunting for Proactive Threat Discovery
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changesQuestions about this change
Did Sentinelone raise prices in April 2026?
No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.
What changed on Sentinelone's pricing page between Apr 6, 2026 and Apr 13, 2026?
Plan taglines and section labels updated across Complete, Commercial, and Enterprise plans. 'Essential/Foundational/Comprehensive AI Security' replaced with audience-focused descriptions; 'Package Includes' renamed 'Key Features'. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.
How often does Sentinelone change its pricing?
Pulse recorded 2 other pricing-page changes for Sentinelone in the 90 days before this one; the previous change was "Sentinelone Drops AI Security Branding for Audience-Based Taglines" on Mar 6, 2026; Sentinelone has been tracked since 2025-10-09.