Sentinelone rebrands all three plans around AI Security messaging
What happened
Between the Apr 13, 2026 and Apr 21, 2026 captures of Sentinelone's pricing page, Pulse recorded one change: All three plan-card taglines updated to AI-focused messaging: Complete 'For growing, collaborative teams' → 'Essential AI Security'; Commercial → 'Foundational AI Security'; Enterprise → 'Comprehensive AI Security'. Feature section header also renamed 'Key Features' → 'Package Includes'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 17, 2026) lists Core at $69.99, Control at $79.99, Complete at $179.99 and Commercial at $229.99.
It lands 8 days after Sentinelone's previous change, "Sentinelone Overhauls Plan Branding with Audience-Focused Messaging" (Apr 13, 2026). Before that Pulse recorded "Sentinelone Drops AI Security Branding for Audience-Based Taglines" (Mar 6, 2026). Sentinelone has been tracked since 2025-10-09.
In the same window Crowdstrike and Microsoft also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Complete, Commercial, Enterprise · PositioningReworded
BeforeFor growing, collaborative teams
AfterEssential AI Security
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Complete, Commercial, Enterprise | Positioning | For growing, collaborative teams | Essential AI Security | Reworded |
Values as written on Sentinelone's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Sentinelone's pricing page (sentinelone.com) from Apr 13, 2026 and Apr 21, 2026; the change is marked near the top of the page, where "For growing, collaborative teams" becomes "Essential AI Security".
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The two full-page captures with this change marked up are free with an account.
Sentinelone, the last 90 days
Full history- Jul 2, 2026packagingSentinelOne collapses Compare Packages to 3 tiers, drops Flex plan
- Jul 4, 2026packagingSentinelOne collapses pricing table into tabs, hides Control and Complete prices
- Apr 27, 2026improvedSentinelone swaps MDR threat hunting for onboarding services on Enterprise plan
- Apr 21, 2026packagingSentinelone rebrands all three plans around AI Security messaging · this change
- Apr 13, 2026packagingSentinelone Overhauls Plan Branding with Audience-Focused Messaging
- Mar 6, 2026packagingSentinelone Drops AI Security Branding for Audience-Based Taglines
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- CrowdstrikeApr 19Crowdstrike removes bundle comparison table and add-on module listings
- MicrosoftApr 7Microsoft Copilot softens AI usage promises, tightens renewal terms
- MicrosoftApr 7Microsoft Microsoft365 adds auto-renewal disclosure to cancellation notice
- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
- CrowdstrikeApr 3Crowdstrike Adds Monthly Billing Option Across All Falcon Plans
Questions about this change
Did Sentinelone raise prices in April 2026?
No list-price increase was recorded between Apr 13, 2026 and Apr 21, 2026. The change Pulse detected was a product change: positioning.
What changed on Sentinelone's pricing page between Apr 13, 2026 and Apr 21, 2026?
Complete, Commercial, Enterprise positioning: For growing, collaborative teams → Essential AI Security, reworded. Pulse compared the captures it took on Apr 13, 2026 and Apr 21, 2026; the before/after table above lists each item as written on the page.
How often does Sentinelone change its pricing?
Pulse recorded 2 other pricing-page changes for Sentinelone in the 90 days before this one; the previous change was "Sentinelone Overhauls Plan Branding with Audience-Focused Messaging" on Apr 13, 2026; Sentinelone has been tracked since 2025-10-09.