Roofr removes seat caps, offers unlimited users on every base plan
What happened
Between the Jun 29, 2026 and Jul 6, 2026 captures of Roofr's pricing page, Pulse recorded one change: Team seats limit removed for all base plans: Starter, Measure+, and Essentials moved from capped seats (2, 2, 5) to Unlimited, matching Scale. Each plan card now also lists 'Unlimited users' as a feature bullet. Pulse files it as a packaging change (limit increase) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Essentials at $209, Scale at $299, SMS at $49, Roofr Sites at $85 and Instant Estimator at $125.
It lands 27 days after Roofr's previous change, "Roofr launches Measure+ as $109/mo standalone plan" (Jun 10, 2026). Before that Pulse recorded "Roofr upgrades Scale plan to unlimited seats and automations" (May 26, 2026). Roofr has been tracked since 2026-05-14.
In the same window Hover and DroneDeploy also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Essentials, Scale · LimitRemovedTeam seats limitNo Team seats limit
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Essentials, Scale | Limit | Team seats limit | No Team seats limit | Removed |
Values as written on Roofr's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Roofr's pricing page (roofr.com) from Jun 29, 2026 and Jul 6, 2026; the change is marked in the lower part of the page, where the Team seats limit no longer appears.
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The two full-page captures with this change marked up are free with an account.
Roofr, the last 90 days
Full history- Oct 19, 2026improvedRoofr rolls out Change Orders as 'Coming soon' tag disappears
- Jul 6, 2026improvedRoofr removes seat caps, offers unlimited users on every base plan · this change
- Jun 10, 2026packagingRoofr launches Measure+ as $109/mo standalone plan
- May 26, 2026improvedRoofr upgrades Scale plan to unlimited seats and automations
Across Business Operations in the same window
All Business Operations changes- HoverJun 8Hover raises .org domain prices up to 12% across all tiers
- HoverApr 13Hover slashes .io domain registration to $39.99, down from $74.99
- HoverOct 12Hover raises .news domain price to $46.99/year, up from $41.99
- HoverOct 5Hover cuts .co domains 32% to $25.99 for registration, renewal and transfer
- DroneDeploySep 28DroneDeploy drops Beta tag on Ground Pro, pivots to Interior Maps and 3D Walk
Questions about this change
Did Roofr raise prices in July 2026?
No list-price increase was recorded between Jun 29, 2026 and Jul 6, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on Roofr's pricing page between Jun 29, 2026 and Jul 6, 2026?
Starter, Essentials, Scale limit: Team seats limit → No Team seats limit, removed. Pulse compared the captures it took on Jun 29, 2026 and Jul 6, 2026; the before/after table above lists each item as written on the page.
How often does Roofr change its pricing?
Pulse recorded 2 other pricing-page changes for Roofr in the 90 days before this one; the previous change was "Roofr launches Measure+ as $109/mo standalone plan" on Jun 10, 2026; Roofr has been tracked since 2026-05-14.