Roofr upgrades Scale plan to unlimited seats and automations
What happened
Between the May 18, 2026 and May 25, 2026 captures of Roofr's pricing page, Pulse recorded 2 changes: Scale plan limits upgraded to Unlimited: automations increased from 25+ to Unlimited, team seats increased from 10 to Unlimited, and PDF Signer expanded from 15+ templates to Unlimited; Measure+ add-on added as an explicit column in the full plan comparison table, making its per-feature entitlements visible alongside base plans for the first time. Pulse files it as a packaging change (limit increase, package change) with an upward direction. Pulse's latest capture (Oct 19, 2026) lists Essentials at $209, Scale at $299, SMS at $49, Roofr Sites at $85 and Instant Estimator at $125.
This is the first pricing-page change Pulse has recorded for Roofr. Roofr has been tracked since 2026-05-14.
In the same window Hover also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Scale · LimitChanged25+Unlimited
- — · PackagingAddedNo Measure+ add-onMeasure+ add-on
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Scale | Limit | 25+ | Unlimited | Changed |
| — | Packaging | No Measure+ add-on | Measure+ add-on | Added |
Values as written on Roofr's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Roofr's pricing page (roofr.com) from May 18, 2026 and May 25, 2026; the change is marked around the middle of the page, where "25+" becomes "Unlimited".
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The two full-page captures with this change marked up are free with an account.
Roofr, pricing history
Full history- Oct 19, 2026improvedRoofr rolls out Change Orders as 'Coming soon' tag disappears
- Jul 6, 2026improvedRoofr removes seat caps, offers unlimited users on every base plan
- Jun 10, 2026packagingRoofr launches Measure+ as $109/mo standalone plan
- May 26, 2026improvedRoofr upgrades Scale plan to unlimited seats and automations · this change
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Roofr raise prices in May 2026?
No list-price increase was recorded between May 18, 2026 and May 25, 2026. The change Pulse detected was a packaging change: limit increase, package change.
What changed on Roofr's pricing page between May 18, 2026 and May 25, 2026?
Scale limit: 25+ → Unlimited, changed; packaging: No Measure+ add-on → Measure+ add-on, added. Pulse compared the captures it took on May 18, 2026 and May 25, 2026; the before/after table above lists each item as written on the page.
How often does Roofr change its pricing?
Pulse recorded 0 other pricing-page changes for Roofr in the 90 days before this one; Roofr has been tracked since 2026-05-14.