Roofr launches Measure+ as $109/mo standalone plan
What happened
Between the Jun 1, 2026 and Jun 8, 2026 captures of Roofr's pricing page, Pulse recorded one change: Measure+ upgraded from add-on (Starter-only upgrade) to a full base plan, joining Starter, Essentials, and Scale at $109/mo. The 'FASTER MEASUREMENTS' add-on block was removed from the add-ons section. Pulse files it as a packaging change (package change) with a neutral direction. Pulse's latest capture (Oct 19, 2026) lists Essentials at $209, Scale at $299, SMS at $49, Roofr Sites at $85 and Instant Estimator at $125.
It lands 15 days after Roofr's previous change, "Roofr upgrades Scale plan to unlimited seats and automations" (May 26, 2026). Roofr has been tracked since 2026-05-14.
In the same window Hover also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Essentials, Scale · PackagingRemoved
Before'FASTER MEASUREMENTS' add-on block
AfterNot listed
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Essentials, Scale | Packaging | 'FASTER MEASUREMENTS' add-on block | Not listed | Removed |
Values as written on Roofr's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Roofr's pricing page (roofr.com) from Jun 1, 2026 and Jun 8, 2026; the change is marked near the top of the page, where the 'FASTER MEASUREMENTS' add-on block no longer appears.
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The two full-page captures with this change marked up are free with an account.
Roofr, the last 90 days
Full history- Oct 19, 2026improvedRoofr rolls out Change Orders as 'Coming soon' tag disappears
- Jul 6, 2026improvedRoofr removes seat caps, offers unlimited users on every base plan
- Jun 10, 2026packagingRoofr launches Measure+ as $109/mo standalone plan · this change
- May 26, 2026improvedRoofr upgrades Scale plan to unlimited seats and automations
Across Business Operations in the same window
All Business Operations changesQuestions about this change
Did Roofr raise prices in June 2026?
No list-price increase was recorded between Jun 1, 2026 and Jun 8, 2026. The change Pulse detected was a packaging change: package change.
What changed on Roofr's pricing page between Jun 1, 2026 and Jun 8, 2026?
Starter, Essentials, Scale packaging: 'FASTER MEASUREMENTS' add-on block → Not listed, removed. Pulse compared the captures it took on Jun 1, 2026 and Jun 8, 2026; the before/after table above lists each item as written on the page.
How often does Roofr change its pricing?
Pulse recorded 1 other pricing-page change for Roofr in the 90 days before this one; the previous change was "Roofr upgrades Scale plan to unlimited seats and automations" on May 26, 2026; Roofr has been tracked since 2026-05-14.