Product change·Jun 8 → Jun 15, 2026·Week 25, 2026·Finance & Accounting
Paddle drops $2M ARR threshold, targets scaling businesses
What changed
Positioning
Custom pricing tier description changed: removed explicit '$2M ARR' revenue threshold qualifier; now targets 'rapidly scaling and established large-scale businesses' with updated feature bullets including migration and advisory services.
Before and after
Jun 8, 2026 vs Jun 15, 2026Pulse.
100%
What changed
Custom pricing tier description changed: removed explicit '$2M ARR' revenue threshold qualifier; now targets 'rapidly scaling and established large-scale businesses' with updated feature bullets including migration and advisory services.
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