rapidmail: Essential & Performance plans get unlimited mailings
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of rapidmail's pricing page, Pulse recorded one change: Essential (€15/mo) and Performance (€25/mo) plans mailing caps removed — Essential went from 10 mailings/month to unlimited, Performance from 20/month to unlimited; prices and 500-recipient limits unchanged. In detail: Essential (€15/month) and Performance (€25/month) plans changed from capped monthly mailings (10/month and 20/month respectively) to unlimited mailings, at unchanged prices and recipient limits (500 recipients). Pulse files it as a packaging change (limit increase) with an upward direction. The current page lists Essential at EUR 15, Pay as you go at EUR 20 subscription, Performance at EUR 25 and Unlimited at EUR 35.
It lands 32 days after rapidmail's previous change, "rapidmail splits support into Basic and Premium tiers by plan" (Jul 4, 2026). rapidmail has been tracked since 2026-03-02.
In the same window HubSpot, Mailchimp, Convertkit and Constant Contact also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · LimitLimit increase
Essential (€15/month) and Performance (€25/month) plans changed from capped monthly mailings (10/month and 20/month respectively) to unlimited mailings, at unchanged prices and recipient limits (500 recipients)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Limit | Essential (€15/month) and Performance (€25/month) plans changed from capped monthly mailings (10/month and 20/month respectively) to unlimited mailings, at unchanged prices and recipient limits (500 recipients) | Limit increase | |
Values as written on rapidmail's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of rapidmail's pricing page (rapidmail.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page.
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The two full-page captures with this change marked up are free with an account.
rapidmail, the last 90 days
Full history- Aug 5, 2026improvedrapidmail: Essential & Performance plans get unlimited mailings · this change
- Jul 4, 2026improvedrapidmail splits support into Basic and Premium tiers by plan
Across Marketing & Content in the same window
All Marketing & Content changes- HubSpotJul 27HubSpot CMS Starter Content Hub: Professional swaps Custom reporting for Agent Hub
- MailchimpJul 3Mailchimp: Self-serve plans add annual billing option
- ConvertkitJul 2ConvertKit (Kit): Creator + Pro plans gain new features (MCP, SMS, Signals, analytics)
- Constant ContactJun 30Constant Contact axes annual discount toggle, prices jump back up to 20%
Questions about this change
Did rapidmail raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a packaging change: limit increase.
What changed on rapidmail's pricing page between Jul 27, 2026 and Aug 3, 2026?
Essential (€15/month) and Performance (€25/month) plans changed from capped monthly mailings (10/month and 20/month respectively) to unlimited mailings, at unchanged prices and recipient limits (500 recipients). Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does rapidmail change its pricing?
Pulse recorded 1 other pricing-page change for rapidmail in the 90 days before this one; the previous change was "rapidmail splits support into Basic and Premium tiers by plan" on Jul 4, 2026; rapidmail has been tracked since 2026-03-02.