Plain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits
What happened
Between the Sep 28, 2026 and Oct 5, 2026 captures of Plain's pricing page, Pulse recorded 3 changes: Seat-bundle pricing replaced by per-user annual pricing: Foundation $35 (1 seat + $35/extra) to $45/user, Horizon $299 (3 seats + $99/extra) to $99/user; Save 20% annual; Ari billed 100 credits/resolution; Included monthly AI credits cut: Foundation 2,000 to 1,000 (500 on monthly billing), Horizon 15,000 to 2,500; Added External AI agent (bring your own), Attio sync, Freshdesk importer and MCP to. In detail: Added External AI agent (bring your own), Attio sync, Freshdesk importer and MCP to the plan comparison. Pulse files it as a packaging change (package change, limit decrease, feature added) with a downward direction. Pulse's latest capture (Oct 12, 2026) lists Foundation at $45 and Horizon at $99.
It lands 93 days after Plain's previous change, "Plain: Horizon price hike $269→$299/mo + AI credits overhaul + Sidekick assistant now in base plan" (Jul 4, 2026). Before that Pulse recorded "Plain removes machine users from all plan feature tables" (May 27, 2026), "Plain hikes Foundation 469% to $199, swaps AI per-resolution for credits" (May 5, 2026) and "Plain moves Discord channels to higher-tier Frontier plan only" (Apr 28, 2026). Plain has been tracked since 2026-03-02.
In the same window Stripe and Squarespace also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Foundation, Horizon · PackagingPackage change
Seat-bundle pricing replaced by per-user annual pricing: Foundation $35 (1 seat + $35/extra) to $45/user, Horizon $299 (3 seats + $99/extra) to $99/user; Save 20% annual; Ari billed 100 credits/resolution
- Foundation, Horizon · Limit−50%2,0001,000
- — · FeatureAddedNo External AI agentExternal AI agent
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Foundation, Horizon | Packaging | — | $45/user | Package change |
| Foundation, Horizon | Limit | 2,000 | 1,000 | −50% |
| — | Feature | No External AI agent | External AI agent | Added |
Values as written on Plain's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plain's pricing page (plain.com) from Sep 28, 2026 and Oct 5, 2026; the change is marked near the top of the page, where foundation, horizon limit reads 2,000 and then 1,000.
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Plain, pricing history
Full history- Oct 12, 2026improvedPlain adds $10-$100 credit top-ups, doubles Foundation credits to 1,000/month
- Oct 5, 2026packagingPlain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits · this change
- Jul 4, 2026improvedPlain: Horizon price hike $269→$299/mo + AI credits overhaul + Sidekick assistant now in base plan
- May 27, 2026packagingPlain removes machine users from all plan feature tables
- May 5, 2026packagingPlain hikes Foundation 469% to $199, swaps AI per-resolution for credits
- Apr 28, 2026improvedPlain moves Discord channels to higher-tier Frontier plan only
- Apr 1, 2026packagingPlain cuts free trial period in half, now 7 days across all plans
- Mar 17, 2026packagingPlain removes bring-your-own BI tool integration from reporting
Across CRM in the same window
All CRM changes- StripeOct 5Stripe adds card cashback to Treasury, launches $329 Reader T600
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- StripeOct 1Stripe adds $329 Reader T600 to Terminal lineup, revamps Treasury perks
- StripeSep 28Stripe drops T600 reader, trims Terminal lineup to M2, S710, S700
- StripeSep 24Stripe drops T600 reader, trims lineup to M2, S710, and S700
Questions about this change
Did Plain raise prices in October 2026?
No list-price increase was recorded between Sep 28, 2026 and Oct 5, 2026. The change Pulse detected was a packaging change: package change, limit decrease, feature added.
What changed on Plain's pricing page between Sep 28, 2026 and Oct 5, 2026?
Seat-bundle pricing replaced by per-user annual pricing: Foundation $35 (1 seat + $35/extra) to $45/user, Horizon $299 (3 seats + $99/extra) to $99/user; Save 20% annual; Ari billed 100 credits/resolution; Foundation, Horizon limit: 2,000 → 1,000 (−50%); feature: No External AI agent → External AI agent, added. Pulse compared the captures it took on Sep 28, 2026 and Oct 5, 2026; the before/after table above lists each item as written on the page.
How often does Plain change its pricing?
Pulse recorded 0 other pricing-page changes for Plain in the 90 days before this one; the previous change was "Plain: Horizon price hike $269→$299/mo + AI credits overhaul + Sidekick assistant now in base plan" on Jul 4, 2026; Plain has been tracked since 2026-03-02.