Plain hikes Foundation 469% to $199, swaps AI per-resolution for credits
What happened
Between the Apr 27, 2026 and May 4, 2026 captures of Plain's pricing page, Pulse recorded 2 changes: AI billing shifted from per-resolution (50/250/Custom + $100/100 add-on) to credits: Foundation 2,000/mo, Horizon 15,000/mo, Frontier custom. Credits now displayed in plan cards; Foundation increased $35→$199/month (add-on seat $35→$67); Horizon increased $269→$299/month (add-on seat $89→$99). All plans billed yearly. Pulse files it as a pricing change (metric change, price increase) with an upward direction. Pulse's latest capture (Oct 12, 2026) lists Foundation at $45 and Horizon at $99.
It lands 8 days after Plain's previous change, "Plain moves Discord channels to higher-tier Frontier plan only" (Apr 28, 2026). Before that Pulse recorded "Plain cuts free trial period in half, now 7 days across all plans" (Apr 1, 2026) and "Plain removes bring-your-own BI tool integration from reporting" (Mar 17, 2026). Plain has been tracked since 2026-03-02.
In the same window Squarespace, Stripe and Brex also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Foundation, Horizon, Frontier · Pricing modelMetric change
AI billing shifted from per-resolution (50/250/Custom + $100/100 add-on) to credits: Foundation 2,000/mo, Horizon 15,000/mo, Frontier custom. Credits now displayed in plan cards.
- Foundation, Horizon · Price+469%$35$199/month
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Foundation, Horizon, Frontier | Pricing model | AI billing shifted from per-resolution (50/250/Custom + $100/100 add-on) to credits: Foundation 2,000/mo, Horizon 15,000/mo, Frontier custom. Credits now displayed in plan cards. | Metric change | |
| Foundation, Horizon | Price | $35 | $199/month | +469% |
Values as written on Plain's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plain's pricing page (plain.com) from Apr 27, 2026 and May 4, 2026; the change is marked around the middle of the page, where foundation, horizon price reads $35 and then $199/month.
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The two full-page captures with this change marked up are free with an account.
Plain, the last 90 days
Full history- Oct 5, 2026packagingPlain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits
- Jul 4, 2026improvedPlain: Horizon price hike $269→$299/mo + AI credits overhaul + Sidekick assistant now in base plan
- May 27, 2026packagingPlain removes machine users from all plan feature tables
- May 5, 2026packagingPlain hikes Foundation 469% to $199, swaps AI per-resolution for credits · this change
- Apr 28, 2026improvedPlain moves Discord channels to higher-tier Frontier plan only
- Apr 1, 2026packagingPlain cuts free trial period in half, now 7 days across all plans
- Mar 17, 2026packagingPlain removes bring-your-own BI tool integration from reporting
Across CRM in the same window
All CRM changesQuestions about this change
Did Plain raise prices in May 2026?
Yes. Pulse captured Plain's pricing page on Apr 27, 2026 and again on May 4, 2026 and recorded 1 price increase: Foundation, Horizon: $35 → $199/month (+469%).
What changed on Plain's pricing page between Apr 27, 2026 and May 4, 2026?
AI billing shifted from per-resolution (50/250/Custom + $100/100 add-on) to credits: Foundation 2,000/mo, Horizon 15,000/mo, Frontier custom. Credits now displayed in plan cards; Foundation, Horizon price: $35 → $199/month (+469%). Pulse compared the captures it took on Apr 27, 2026 and May 4, 2026; the before/after table above lists each item as written on the page.
How often does Plain change its pricing?
Pulse recorded 3 other pricing-page changes for Plain in the 90 days before this one; the previous change was "Plain moves Discord channels to higher-tier Frontier plan only" on Apr 28, 2026; Plain has been tracked since 2026-03-02.