Plain adds $10-$100 credit top-ups, doubles Foundation credits to 1,000/month
What happened
Between the Oct 5, 2026 and Oct 12, 2026 captures of Plain's pricing page, Pulse recorded 3 changes: New purchasable credit top-up packs: +1,000 credits $10, +2,000 $20, +5,000 $50, +10,000 $100; Foundation credits no longer 500/month on monthly billing (now 1,000/month); Workflows limit raised from Up to 5 to Unlimited; HIPAA added to Frontier; External AI agent (bring your own) replaced by Connected Agent at 15 credits/assignment+discussion; Labels, Teams, Account owners, Slack Enterprise Grid. In detail: HIPAA added to Frontier; External AI agent (bring your own, Frontier only) replaced by Connected Agent at 15 credits/assignment+discussion on all plans; Suggested responses added to Foundation; Labels, Teams, Account owners, Slack Enterprise Grid rows and Discourse channel removed; Foundation Business hours limited to 1 schedule; Foundation credits no longer 500/month on monthly billing (now 1,000/month); Workflows limit raised from Up to 5 to Unlimited; Customer card data freshness 12h cache to 15s. Pulse files it as a packaging change (feature added, new add-on, limit increase) with an upward direction. Pulse's latest capture (Nov 2, 2026) lists Foundation at $45 and Horizon at $99.
It lands 7 days after Plain's previous change, "Plain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits" (Oct 5, 2026). Plain has been tracked since 2026-03-02.
In the same window Stripe and Squarespace also changed their CRM pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Frontier, Foundation · FeatureAddedNo HIPAAHIPAA
- — · Add-onNew add-on
New purchasable credit top-up packs: +1,000 credits $10, +2,000 $20, +5,000 $50, +10,000 $100
- Foundation · LimitChangedUp5 to Unlimited
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Frontier, Foundation | Feature | No HIPAA | HIPAA | Added |
| — | Add-on | New purchasable credit top-up packs: +1,000 credits $10, +2,000 $20, +5,000 $50, +10,000 $100 | New add-on | |
| Foundation | Limit | Up | 5 to Unlimited | Changed |
Values as written on Plain's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Plain's pricing page (plain.com) from Oct 5, 2026 and Oct 12, 2026; the change is marked around the middle of the page, where HIPAA now appears.
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Plain, the last 90 days
Full history- Nov 2, 2026packagingPlain renames AI agents: Ari is now Customer Agent, Sidekick now Sidekick Agent
- Oct 12, 2026packagingPlain adds $10-$100 credit top-ups, doubles Foundation credits to 1,000/month · this change
- Oct 5, 2026packagingPlain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits
Across CRM in the same window
All CRM changes- StripeOct 5Stripe adds card cashback to Treasury, launches $329 Reader T600
- SquarespaceAug 11Squarespace: Premium tier now lists specific benefits (CSM, SSO/SOC2 Type II)
- StripeOct 1Stripe adds $329 Reader T600 to Terminal lineup, revamps Treasury perks
- StripeSep 28Stripe drops T600 reader, trims Terminal lineup to M2, S710, S700
- StripeSep 24Stripe drops T600 reader, trims lineup to M2, S710, and S700
Questions about this change
Did Plain raise prices in October 2026?
No list-price increase was recorded between Oct 5, 2026 and Oct 12, 2026. The change Pulse detected was a packaging change: feature added, new add-on, limit increase.
What changed on Plain's pricing page between Oct 5, 2026 and Oct 12, 2026?
Frontier, Foundation feature: No HIPAA → HIPAA, added; New purchasable credit top-up packs: +1,000 credits $10, +2,000 $20, +5,000 $50, +10,000 $100; Foundation limit: Up → 5 to Unlimited, changed. Pulse compared the captures it took on Oct 5, 2026 and Oct 12, 2026; the before/after table above lists each item as written on the page.
How often does Plain change its pricing?
Pulse recorded 1 other pricing-page change for Plain in the 90 days before this one; the previous change was "Plain swaps seat bundles for $45 and $99 per-user pricing, cuts AI credits" on Oct 5, 2026; Plain has been tracked since 2026-03-02.