Skip to content
PricingSaaS
Sign in
HomePlaidAll changesPrice hidden
PlaidPricing change · Price hidden · Oct 1 → Jan 1, 2025

Plaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure

Verified Jan 22, 2026Finance & AccountingDirection: down
The changePrice — hidden.
Before · Oct 1Price listed
After · Jan 1Price hidden
hidden
1 change2 capturesOct 1, 2024 → Jan 1, 2025

What happened

Between the Oct 1, 2024 and Jan 1, 2025 captures of Plaid's pricing page, Pulse recorded one change: Custom plan pricing hidden - previously disclosed 'Starts at $500/month' removed from pricing page. Pulse files it as a pricing change (price hidden) with a downward direction.

Plaid's previous recorded change was "Plaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'" (Q2 2024). Plaid has been tracked since 2024-10-01.

In the same window Stripe also changed their Finance & Accounting pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Custom · Price visibilityHidden
    Price listedPrice hidden

Values as written on Plaid's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of Plaid's pricing page (plaid.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Price listed" becomes "Price hidden".

Sign in to see the evidence

The two full-page captures with this change marked up are free with an account.

Sign up freeLog in

Plaid, pricing history

Full history
  1. Q2 2025improvedPlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
  2. Q1 2025packagingPlaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
  3. Q4 2024packagingPlaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure · this change
  4. Q2 2024packagingPlaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'

Across Finance & Accounting in the same window

All Finance & Accounting changes
  1. StripeJan 22Stripe Increases Instant Payouts Fee by 50% from 1% to 1.5% of Payout Volume
  2. StripeJan 22Stripe Restructures Pricing: Shifts 1% Charge Fee to Customers with New 2% Conversion Fee
  3. StripeJan 12Stripe Simplifies Climate Orders Pricing to Single 3% Rate, Removes Climate Commitments Add-On
  4. StripeJan 12Stripe Introduces Dispute Prevention Tools with Visa and Mastercard Integration for Enhanced Chargeback Management
  5. StripeJan 12Stripe Expands Tax Collection to 90+ Countries, Enhances Global Compliance and Revenue Opportunities

Questions about this change

Did Plaid raise prices in January 2025?

No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a pricing change: price hidden.

What changed on Plaid's pricing page between Oct 1, 2024 and Jan 1, 2025?

Custom price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.

How often does Plaid change its pricing?

Pulse recorded 0 other pricing-page changes for Plaid in the 90 days before this one; the previous change was "Plaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'" in Q2 2024; Plaid has been tracked since 2024-10-01.