Owler Discontinues Max Plan, Introduces Enterprise Plan with Custom Pricing and API Access
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Owler's pricing page, Pulse recorded 4 changes: Max plan discontinued (was custom pricing with advanced contact data, CRM syncing, and Owler AI); Enterprise plan introduced with custom pricing, featuring API access (Firmographics, Competitor, News & Events); Community plan now limited to accessing 1 company profile per month (previously unlimited access); Company database expanded from 15M+ to 20 Million+ companies. Pulse files it as a packaging change (plan removed, new plan, threshold added, limit increase) with a downward direction. Pulse's latest capture (Jun 30, 2026) lists Pro at $39.
Owler's previous recorded change was "Owler Pro Plan Price Increased by 11.4% to $39/Month, Effective Immediately" (Q1 2024). Owler has been tracked since 2023-11-14.
In the same window Crunchbase also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Max · PlanPlan removed
Max plan discontinued (was custom pricing with advanced contact data, CRM syncing, and Owler AI)
- Enterprise · PlanAddedNo Enterprise planEnterprise plan
- Community · LimitThreshold added
Community plan now limited to accessing 1 company profile per month (previously unlimited access)
- — · LimitChanged15M+20 Million+ companies
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Max | Plan | Max plan discontinued (was custom pricing with advanced contact data, CRM syncing, and Owler AI) | Plan removed | |
| Enterprise | Plan | No Enterprise plan | Enterprise plan | Added |
| Community | Limit | Community plan now limited to accessing 1 company profile per month (previously unlimited access) | Threshold added | |
| — | Limit | 15M+ | 20 Million+ companies | Changed |
Values as written on Owler's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Owler's pricing page (owler.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Enterprise plan now appears.
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Owler, the last 90 days
Full history- Q3 2024packagingOwler Reveals Pro Plan Pricing at $39/Month, Community Plan Snapshots and Insights Limited to 1 per Month
- Q2 2024packagingOwler Discontinues Max Plan, Introduces Enterprise Plan with Custom Pricing and API Access · this change
- Q1 2024increaseOwler Pro Plan Price Increased by 11.4% to $39/Month, Effective Immediately
Across Marketing & Content in the same window
All Marketing & Content changes- CrunchbaseJan 11Crunchbase Pro Plan Annual Pricing Increased by 60.8% from $49 to $79/month Amidst Other Significant Changes
- CrunchbaseJan 11Crunchbase Increases Annual Billing Discount to 38% for New Users Amid Feature Removals
- CrunchbaseJan 11Crunchbase Discontinues Starter Plan, Introduces New Add-Ons Including Salesforce Enrichment and Data Boost for Pro Users
- CrunchbaseJan 11Crunchbase Reduces Pro Plan Export Capability and Decreases Business Tier Export Limit, Significantly Impacting Data Access for Users
Questions about this change
Did Owler raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: plan removed, new plan, threshold added, limit increase.
What changed on Owler's pricing page between Apr 1, 2024 and Jul 1, 2024?
Max plan discontinued (was custom pricing with advanced contact data, CRM syncing, and Owler AI); Enterprise plan: No Enterprise plan → Enterprise plan, added; Community plan now limited to accessing 1 company profile per month (previously unlimited access); limit: 15M+ → 20 Million+ companies, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Owler change its pricing?
Pulse recorded 1 other pricing-page change for Owler in the 90 days before this one; the previous change was "Owler Pro Plan Price Increased by 11.4% to $39/Month, Effective Immediately" in Q1 2024; Owler has been tracked since 2023-11-14.