OpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro
What happened
Between the Feb 16, 2026 and Feb 23, 2026 captures of OpenAI's pricing page, Pulse recorded 3 changes: Free plan tagline changed from 'See what AI can do' to 'Intelligence for everyday tasks'; Plus plan tagline changed from 'Unlock the full experience' to 'Do more with advanced intelligence'; Pro plan tagline changed from 'Maximize your productivity' to 'Full access to the best of ChatGPT'. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Go at $8, Plus at $20, Business at $20 and Pro at $100.
It lands 5 days after OpenAI's previous change, "OpenAI API shifts Containers to per-session billing starting March 31" (Feb 18, 2026). Before that Pulse recorded "OpenAI rebrands Pro plan around GPT-5.2 and streamlines Codex naming" (Week 6, 2026), "OpenAI Introduces New 'Go' Plan with Expanded Access to GPT-5.2 and Enhanced Features Between Free and Plus Tiers" (Q4 2025) and "OpenAI API Implements 40% Price Increase for GPT-5.2 Output and Input Tokens, Renames GPT-5 to GPT-5.2" (Jan 12, 2026). OpenAI has been tracked since 2023-11-14.
In the same window Metabase, Anthropic, X and Microsoft also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PositioningReworded
BeforeSee what AI can do
AfterIntelligence for everyday tasks
- Plus · PositioningReworded
BeforeUnlock the full experience
AfterDo more with advanced intelligence
- Pro · PositioningReworded
BeforeMaximize your productivity
AfterFull access to the best of ChatGPT
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Positioning | See what AI can do | Intelligence for everyday tasks | Reworded |
| Plus | Positioning | Unlock the full experience | Do more with advanced intelligence | Reworded |
| Pro | Positioning | Maximize your productivity | Full access to the best of ChatGPT | Reworded |
Values as written on OpenAI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OpenAI's pricing page (openai.com) from Feb 16, 2026 and Feb 23, 2026; the change is marked near the top of the page, where "See what AI can do" becomes "Intelligence for everyday tasks".
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The two full-page captures with this change marked up are free with an account.
OpenAI, the last 90 days
Full history- Mar 10, 2026improvedOpenAI democratizes GPT-5.4 Thinking to Free tier, upgrades Pro models
- Mar 11, 2026packagingOpenAI API launches GPT-5.4, adds 10% data residency surcharge
- Week 10, 2026packagingOpenAI removes all public pricing from ChatGPT pricing page
- Feb 23, 2026packagingOpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro · this change
- Feb 18, 2026increaseOpenAI API shifts Containers to per-session billing starting March 31
- Week 6, 2026packagingOpenAI rebrands Pro plan around GPT-5.2 and streamlines Codex naming
- Q4 2025improvedOpenAI Introduces New 'Go' Plan with Expanded Access to GPT-5.2 and Enhanced Features Between Free and Plus Tiers
- Jan 12, 2026packagingOpenAI API Implements 40% Price Increase for GPT-5.2 Output and Input Tokens, Renames GPT-5 to GPT-5.2
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- MetabaseFeb 23Metabase reveals Advanced Transforms add-on at $250/mo for 72K runs
- AnthropicFeb 18Anthropic API replaces Sonnet 4.5 with 4.6 at same price point
- XFeb 18X adds real-time voice AI, drops structured outputs from API
- MicrosoftJan 20Microsoft Copilot Transforms Copilot Pro into Family-Oriented 365 Premium Subscription with Enhanced AI Features and Increased Cloud Storage
Questions about this change
Did OpenAI raise prices in February 2026?
No list-price increase was recorded between Feb 16, 2026 and Feb 23, 2026. The change Pulse detected was a product change: positioning.
What changed on OpenAI's pricing page between Feb 16, 2026 and Feb 23, 2026?
Positioning: See what AI can do → Intelligence for everyday tasks, reworded; Plus positioning: Unlock the full experience → Do more with advanced intelligence, reworded; Pro positioning: Maximize your productivity → Full access to the best of ChatGPT, reworded. Pulse compared the captures it took on Feb 16, 2026 and Feb 23, 2026; the before/after table above lists each item as written on the page.
How often does OpenAI change its pricing?
Pulse recorded 4 other pricing-page changes for OpenAI in the 90 days before this one; the previous change was "OpenAI API shifts Containers to per-session billing starting March 31" on Feb 18, 2026; OpenAI has been tracked since 2023-11-14.