Product change·Feb 16 → Feb 23, 2026·Week 9, 2026·AI & Machine Learning
OpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro
What changed
Positioning
Free plan tagline changed from 'See what AI can do' to 'Intelligence for everyday tasks'
Positioning
Plus plan tagline changed from 'Unlock the full experience' to 'Do more with advanced intelligence'
Positioning
Pro plan tagline changed from 'Maximize your productivity' to 'Full access to the best of ChatGPT'
Before and after
Feb 16, 2026 vs Feb 23, 2026Pulse.
100%
Change 1 of 3 · positioning changed
Free plan tagline changed from 'See what AI can do' to 'Intelligence for everyday tasks'
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Week 6, 2026 · OpenAI rebrands Pro plan around GPT-5.2 and streamlines Codex namingOpenAI removes all public pricing from ChatGPT pricing page · Week 10, 2026
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- Week 11, 2026·improvedOpenAI democratizes GPT-5.4 Thinking to Free tier, upgrades Pro models