OpenAI removes all public pricing from ChatGPT pricing page
What happened
Between the Feb 23, 2026 and Mar 2, 2026 captures of OpenAI's pricing page, Pulse recorded one change: All public prices removed from ChatGPT pricing page: Free ($0/mo), Go ($8/mo), Plus ($20/mo), Pro ($200/mo), Business ($25/user/mo annually) — prices no longer displayed. Pulse files it as a pricing change (price hidden) with a neutral direction. Pulse's latest capture (Nov 15, 2026) lists Go at $8, Plus at $20, Business at $20 and Pro at $100.
OpenAI's previous recorded change was "OpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro" (Feb 23, 2026). Before that Pulse recorded "OpenAI API shifts Containers to per-session billing starting March 31" (Feb 18, 2026), "OpenAI rebrands Pro plan around GPT-5.2 and streamlines Codex naming" (week of Jan 26, 2026) and "OpenAI Introduces New 'Go' Plan with Expanded Access to GPT-5.2 and Enhanced Features Between Free and Plus Tiers" (Q4 2025). OpenAI has been tracked since 2023-11-14.
In the same window Metabase, Anthropic, Microsoft and X also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- HiddenGo, Plus, ProPrice visibilityPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Go, Plus, Pro | Price visibility | Price listed | Price hidden | Hidden |
Values as written on OpenAI's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of OpenAI's pricing page (openai.com) from Feb 23, 2026 and Mar 2, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".
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OpenAI, the last 90 days
Full history- Mar 18, 2026PackagingOpenAI API adds Sora-2-pro HD video tier at $0.70/second
- Mar 10, 2026Price increaseOpenAI API launches GPT-5.4, adds 10% data residency surcharge
- Mar 10, 2026ImprovementOpenAI democratizes GPT-5.4 Thinking to Free tier, upgrades Pro models
- Week of Feb 23, 2026Price hiddenOpenAI removes all public pricing from ChatGPT pricing page This change
- Feb 23, 2026PackagingOpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro
- Feb 18, 2026Price increaseOpenAI API shifts Containers to per-session billing starting March 31
- Week of Jan 26, 2026PackagingOpenAI rebrands Pro plan around GPT-5.2 and streamlines Codex naming
- Jan 12, 2026PackagingOpenAI API Implements 40% Price Increase for GPT-5.2 Output and Input Tokens, Renames GPT-5 to GPT-5.2
- Q4 2025PackagingOpenAI Introduces New 'Go' Plan with Expanded Access to GPT-5.2 and Enhanced Features Between Free and Plus Tiers
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- MetabaseApr 4Metabase Launches Data Studio and Storage Add-Ons, Expands Free AI Access
- AnthropicApr 4Anthropic API Drops Tiered Pricing for Sonnet 4.6, Goes Flat Rate
- MicrosoftApr 3Microsoft Copilot adds 4K Clipchamp export, AI image tools to Premium plan
- XFeb 18X adds real-time voice AI, drops structured outputs from API
Questions about this change
Did OpenAI raise prices in March 2026?
No list-price increase was recorded between Feb 23, 2026 and Mar 2, 2026. The change Pulse detected was a pricing change: price hidden.
What changed on OpenAI's pricing page between Feb 23, 2026 and Mar 2, 2026?
Go, Plus, Pro price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Feb 23, 2026 and Mar 2, 2026; the before/after table above lists each item as written on the page.
How often does OpenAI change its pricing?
Pulse recorded 5 other pricing-page changes for OpenAI in the 90 days before this one; the previous change was "OpenAI unveils new tiered pricing: Free, $8 Go, $20 Plus, $200 Pro" on Feb 23, 2026; OpenAI has been tracked since 2023-11-14.