xAI’s main product is Grok, an AI chatbot designed to be witty, rebellious, and deeply integrated with real-time data from X (formerly Twitter)
Pricing Change History
11 changesNew model grok-imagine-video-1.5-lite (Text, Image to Video) added to API pricing: $0.01 per input image, from $0.02 per second, 480p/720p/1080p.
Voice API Speech-to-Speech cost changed from a flat rate '$0.05/min ($3.00/hr)' to 'Starting at $0.05/min' — the explicit hourly-rate conversion was dropped, signaling variable/tiered pricing.
xAI replaced grok-4.3 with grok-4.5 as the flagship model (smaller 500k vs 1M context, higher price $2.00/$6.00 vs $1.25/$2.50 per M tokens) and removed the grok-build-0.1 coding model entirely.
Imagine API pricing section added with grok-imagine-image-quality ($0.01/img), grok-imagine-image ($0.002/img), and grok-imagine-video ($0.01/sec); Voice API pricing added: Realtime $0.05/min, TTS $15.00/1M chars, STT $0.10-$0.20/hr. New grok-build-0.1 coding model added to API pricing at $1.00 input / $2.00 output per 1M tokens with 256k context window, in early access.
Capabilities section updated: Video generation (New, with synchronized audio) added; Reasoning capability removed; Imagine API link added to hero banner alongside Grok 4.3 API.
grok-4.20-reasoning and grok-4.20-non-reasoning prices cut: text input $2.00→$1.25/1M tokens (-37.5%), output $6.00→$2.50/1M tokens (-58.3%). New flagship model grok-4.3 added to main pricing at $1.25/1M input and $2.50/1M output tokens with 1M context window, replacing grok-4.20 as featured model.
Added Voice API capability: build real-time voice agents with speech-to-text, text-to-speech, and conversational AI. Marked as New. Structured outputs capability removed from the API capabilities section.
grok-3 model removed from main pricing table Image Input pricing capability added to grok-4.1-fast models at $0.20/M tokens
grok-4 flagship model introduced with 256k context window at $3.00 input/$15.00 output per million tokens grok-4-fast-non-reasoning model introduced with 2M context window at $0.20 input/$0.50 output per million tokens
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Ask the agentCurrent plans
Captured| Plan | Price |
|---|---|
| grok-4.3 | $1.25 per 1M input tokens + $2.5 per 1M output tokens |
| grok-build-0.1 | $1 per 1M input tokens + $2 per 1M output tokens |
| grok-imagine-image-quality | $0.01 per input image + $0.05 per output image (1K resolution) |
| grok-imagine-image | $0 per input image + $0.02 per output image (1K resolution) |
| grok-imagine-video | $0.01 per input second of video + $0 per input image |
| Voice API | $0.05 per minute (realtime) + $15 per 1M characters (text-to-speech) |
| Enterprise | Contact |
Company Facts
Pulse news about X
View all →How X compares with its peers
| Company | Entry price | Last change |
|---|---|---|
B BL.INK | $48 /mo | — |
P Postal | Contact | — |
L LinkedIn | Contact | — |
Y You.com | Free | Oct 26, 2026 |
1 11x | $5,333 /mo, billed annually | — |
A Abacus.AI | $10 /mo | Oct 19, 2026 |
X pricing FAQ
- How much does X cost?
- X prices on usage: the grok-4.3 plan is $1.25 per 1M input tokens + $2.5 per 1M output tokens.
- Does X have a free plan?
- No. X does not list a free tier.
- What pricing model does X use?
- X uses usage-based pricing across 7 plans.
- When did X last change its pricing?
- Oct 12, 2026: X adds Grok Imagine Video 1.5 Lite to API from $0.02/sec, up to 1080p.
- How often has X changed its pricing?
- Pulse has recorded 11 pricing changes for X since it started tracking on Oct 11, 2025; the pricing page was last captured on Oct 12, 2026.