Pricing change·Oct 1 → Jan 1, 2025·Q4 2024·Cybersecurity & Identity Management
NordVPN Prime Plan Price Increased by 32% Despite New Features and Other Price Decreases on Basic and Plus Plans
What changed
Price increase
Prime plan (formerly Ultimate) increased from $5.99/mo to $7.89/mo (32% increase)
Price decrease
Plus plan decreased from $3.99/mo to $3.89/mo (2.5% decrease)
Plan renamed
Ultimate plan renamed to Prime
Feature added
NordProtect identity protection suite added to Prime plan, including identity and SSN monitoring with alerts, credit monitoring services, up to $1M in identity theft insurance, and up to $100K in cyber extortion insurance
Price decrease
Basic plan decreased from $3.09/mo to $2.99/mo (3.2% decrease)
New plan
Complete plan introduced as new middle tier between Prime and Plus at $4.89/mo
Before and after
Oct 1, 2024 vs Jan 1, 2025Pulse.
100%
Change 1 of 10 · price increased
Prime plan (formerly Ultimate) increased from $5.99/mo to $7.89/mo (32% increase)
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Q3 2024 · NordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription TiersNordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users · Q1 2025
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Full history →- Week 36, 2026·improvedNordVPN: 3 comparison-table features removed, Message Protection + 1 more added
- Week 34, 2026·packagingNordVPN drops $1M/$100K coverage amounts from Prime card Coveron bullet
- Week 32, 2026·improvedNordVPN: Coveron insurance coverage caps disclosed ($1M / $100k)
- Week 27, 2026·increaseNordVPN hikes Basic, Complete, and Prime intro prices across all terms
- Q2 2026·improvedNordVPN: Plus plan discontinued; 2-year pricing restructured + 3 more changes
