NordVPN Prime Plan Price Increased by 32% Despite New Features and Other Price Decreases on Basic and Plus Plans
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of NordVPN's pricing page, Pulse recorded 6 changes: Prime plan (formerly Ultimate) increased from $5.99/mo to $7.89/mo (32% increase); Plus plan decreased from $3.99/mo to $3.89/mo (2.5% decrease); Ultimate plan renamed to Prime; NordProtect identity protection suite added to Prime plan, including identity and SSN monitoring with alerts, credit monitoring services, up to $1M in identity theft insurance, and up to $100K in cyber extortion insurance; Basic plan decreased from $3.09/mo to $2.99/mo (3.2% decrease); Complete plan introduced as new middle tier between Prime and Plus at $4.89/mo. Pulse files it as a pricing change (price increase, price decrease, plan renamed, feature added, new plan) with a neutral direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $3.09, Complete at $3.99 and Prime at $6.99.
NordVPN's previous recorded change was "NordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers" (Q3 2024). NordVPN has been tracked since 2023-11-14.
In the same window Surfshark and ExpressVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Prime · Price+32%$5.99/mo$7.89/mo
- Plus · Price−3%$3.99/mo$3.89/mo
- Prime · PlanRenamedUltimate planPrime
- Prime · FeatureAdded
BeforeNot listed
AfterNordProtect identity protection suite
- Basic · Price−3%$3.09/mo$2.99/mo
- Complete, Prime · PlanAddedNo Complete planComplete plan
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Prime | Price | $5.99/mo | $7.89/mo | +32% |
| Plus | Price | $3.99/mo | $3.89/mo | −3% |
| Prime | Plan | Ultimate plan | Prime | Renamed |
| Prime | Feature | Not listed | NordProtect identity protection suite | Added |
| Basic | Price | $3.09/mo | $2.99/mo | −3% |
| Complete, Prime | Plan | No Complete plan | Complete plan | Added |
Values as written on NordVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of NordVPN's pricing page (nordvpn.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where prime price reads $5.99/mo and then $7.89/mo.
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The two full-page captures with this change marked up are free with an account.
NordVPN, the last 90 days
Full history- Jan 13, 2026decreaseNordVPN Announces 2% Price Decrease on Complete Plan, Now Just $4.89/mo for 2-Year Subscription
- Q3 2025improvedNordVPN Introduces Personal Data Removal via Incogni Service in Prime Plan
- Q1 2025increaseNordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users
- Q4 2024packagingNordVPN Prime Plan Price Increased by 32% Despite New Features and Other Price Decreases on Basic and Plus Plans · this change
- Q3 2024decreaseNordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SurfsharkJan 22Surfshark ends its +4 free months promotion on 24-month plans: 28 months become 24 and first-term totals rise 7%, 2% and 7%
- ExpressVPNJan 11ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- SurfsharkJan 12Surfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months
- SurfsharkJan 12Surfshark adds +3 extra months to its 24-month plans (27 months in all) at about the same first-term totals
- SurfsharkJan 12Surfshark Increases One+ Plan Price by 5% from $3.99 to $4.19/month Amid New Add-Ons Introduction
Questions about this change
Did NordVPN raise prices in January 2025?
No — prices went down. Between Oct 1, 2024 and Jan 1, 2025 NordVPN's pricing page showed 2 price cuts: Plus: $3.99/mo → $3.89/mo (−3%); Basic: $3.09/mo → $2.99/mo (−3%).
What changed on NordVPN's pricing page between Oct 1, 2024 and Jan 1, 2025?
Prime price: $5.99/mo → $7.89/mo (+32%); Plus price: $3.99/mo → $3.89/mo (−3%); Prime plan: Ultimate plan → Prime, renamed; Prime feature: Not listed → NordProtect identity protection suite, added; Basic price: $3.09/mo → $2.99/mo (−3%); Complete, Prime plan: No Complete plan → Complete plan, added. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does NordVPN change its pricing?
Pulse recorded 1 other pricing-page change for NordVPN in the 90 days before this one; the previous change was "NordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers" in Q3 2024; NordVPN has been tracked since 2023-11-14.