Surfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months
What happened
Between the Jan 1, 2025 and Apr 11, 2025 captures of Surfshark's pricing page, Pulse recorded 5 changes: CleanWeb feature renamed to Ad blocker in feature comparison table; Promotional bonus months reduced from +4 to +3 extra months (28 to 27 months total billing period); Surfshark One+ total upfront cost decreased from $111.72 to $107.73 for first 27 months (monthly rate remains $3.99/mo); Surfshark Starter total upfront cost decreased from $55.72 to $53.73 for first 27 months (monthly rate remains $1.99/mo); Surfshark One total upfront cost decreased from $69.72 to $67.23 for first 27 months (monthly rate remains $2.49/mo). Pulse files it as a pricing change (feature change, discount change, price decrease) with a downward direction. Pulse's latest capture (Oct 19, 2026) lists Surfshark Starter at $2.49, Surfshark One at $2.49 and Surfshark One+ at $3.99.
Surfshark's previous recorded change was "Surfshark extends its extra-months promotion on 24-month plans from +3 to +4 (28 months in all); first-term totals fall 4% to 6%" (Q4 2024). Surfshark has been tracked since 2024-10-01.
In the same window NordVPN and ExpressVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRenamedCleanWeb featureAd blocker
- — · Discount−4%2827 m
- — · Price−4%$111.72$107.73
- — · Price−4%$55.72$53.73
- — · Price−4%$69.72$67.23
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | CleanWeb feature | Ad blocker | Renamed |
| — | Discount | 28 | 27 m | −4% |
| — | Price | $111.72 | $107.73 | −4% |
| — | Price | $55.72 | $53.73 | −4% |
| — | Price | $69.72 | $67.23 | −4% |
Values as written on Surfshark's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Surfshark's pricing page (surfshark.com) from Jan 1, 2025 and Apr 11, 2025; the change is marked near the top of the page, where price reads $111.72 and then $107.73.
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The two full-page captures with this change marked up are free with an account.
Surfshark, the last 90 days
Full history- Week 3, 2026packagingSurfshark raises One+ plan price 7% amid full pricing page overhaul
- Jan 12, 2026improvedSurfshark Reduces One Plan Price by 8% to $2.29/mo, Enhances Features with New Identity Theft Coverage and Expanded Server Capacity
- Q3 2025increaseSurfshark Increases One+ Plan Price by 5% from $3.99 to $4.19/month Amid New Add-Ons Introduction
- Q1 2025packagingSurfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months · this change
- Q4 2024decreaseSurfshark extends its extra-months promotion on 24-month plans from +3 to +4 (28 months in all); first-term totals fall 4% to 6%
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordVPNJan 13NordVPN Introduces Personal Data Removal via Incogni Service in Prime Plan
- ExpressVPNJan 11ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- NordVPNJan 13NordVPN Announces 2% Price Decrease on Complete Plan, Now Just $4.89/mo for 2-Year Subscription
- NordVPNJan 13NordVPN Basic Plan Price Increased by 3.3% and Discount Reduced to 58%
- NordVPNJan 13NordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers
Questions about this change
Did Surfshark raise prices in April 2025?
No — prices went down. Between Jan 1, 2025 and Apr 11, 2025 Surfshark's pricing page showed 3 price cuts: $111.72 → $107.73 (−4%); $55.72 → $53.73 (−4%); $69.72 → $67.23 (−4%).
What changed on Surfshark's pricing page between Jan 1, 2025 and Apr 11, 2025?
Feature: CleanWeb feature → Ad blocker, renamed; discount: 28 → 27 m (−4%); price: $111.72 → $107.73 (−4%); price: $55.72 → $53.73 (−4%); price: $69.72 → $67.23 (−4%). Pulse compared the captures it took on Jan 1, 2025 and Apr 11, 2025; the before/after table above lists each item as written on the page.
How often does Surfshark change its pricing?
Pulse recorded 1 other pricing-page change for Surfshark in the 90 days before this one; the previous change was "Surfshark extends its extra-months promotion on 24-month plans from +3 to +4 (28 months in all); first-term totals fall 4% to 6%" in Q4 2024; Surfshark has been tracked since 2024-10-01.