NordVPN Introduces Personal Data Removal via Incogni Service in Prime Plan
What happened
Between the Apr 1, 2025 and Oct 4, 2025 captures of NordVPN's pricing page, Pulse recorded one change: Personal data removal via Incogni service added to Prime plan feature comparison. Pulse files it as a product change (feature added) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $3.09, Complete at $3.99 and Prime at $6.99.
NordVPN's previous recorded change was "NordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users" (Q1 2025). NordVPN has been tracked since 2023-11-14.
In the same window Surfshark and ExpressVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Prime · FeatureAdded
BeforeNot listed
AfterPersonal data removal via Incogni service
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Prime | Feature | Not listed | Personal data removal via Incogni service | Added |
Values as written on NordVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of NordVPN's pricing page (nordvpn.com) from Apr 1, 2025 and Oct 4, 2025; the change is marked around the middle of the page, where Personal data removal via Incogni service now appears.
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The two full-page captures with this change marked up are free with an account.
NordVPN, the last 90 days
Full history- Feb 10, 2026packagingNordVPN slashes Basic plan prices while increasing Complete plan rates.
- Week 5, 2026decreaseNordVPN cuts intro prices by $0.50/mo across Plus, Complete, and Prime plans
- Jan 13, 2026decreaseNordVPN Announces 2% Price Decrease on Complete Plan, Now Just $4.89/mo for 2-Year Subscription
- Q3 2025improvedNordVPN Introduces Personal Data Removal via Incogni Service in Prime Plan · this change
- Q1 2025increaseNordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SurfsharkJan 12Surfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months
- ExpressVPNJan 11ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- SurfsharkJan 12Surfshark adds +3 extra months to its 24-month plans (27 months in all) at about the same first-term totals
- SurfsharkJan 12Surfshark Increases One+ Plan Price by 5% from $3.99 to $4.19/month Amid New Add-Ons Introduction
- SurfsharkJan 12Surfshark extends its extra-months promotion on 24-month plans from +3 to +4 (28 months in all); first-term totals fall 4% to 6%
Questions about this change
Did NordVPN raise prices in October 2025?
No list-price increase was recorded between Apr 1, 2025 and Oct 4, 2025. The change Pulse detected was a product change: feature added.
What changed on NordVPN's pricing page between Apr 1, 2025 and Oct 4, 2025?
Prime feature: Not listed → Personal data removal via Incogni service, added. Pulse compared the captures it took on Apr 1, 2025 and Oct 4, 2025; the before/after table above lists each item as written on the page.
How often does NordVPN change its pricing?
Pulse recorded 1 other pricing-page change for NordVPN in the 90 days before this one; the previous change was "NordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users" in Q1 2025; NordVPN has been tracked since 2023-11-14.