NordVPN Implements Price Increases Across All Plans, Basic Plan Up 9.7%, Plus Plan Up 10%, Ultimate Plan Up 6.7%
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of NordVPN's pricing page, Pulse recorded 7 changes: Ultimate plan discount changed from Save 69% to Save 72%; Basic plan increased from $3.09/mo to $3.39/mo on 2-year plan (9.7% increase); Plus plan increased from $3.99/mo to $4.39/mo on 2-year plan (10% increase); Ultimate plan increased from $5.99/mo to $6.39/mo on 2-year plan (6.7% increase); Saily eSIM data gift promotion added to all 2-year plans (20GB for Ultimate, 3GB for Plus, 1GB for Basic); Basic plan discount changed from Save 58% to Save 59%; Plus plan discount changed from Save 62% to Save 68%. Pulse files it as a pricing change (discount change, price increase, feature added) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $3.09, Complete at $3.99 and Prime at $6.99.
NordVPN's previous recorded change was "NordVPN Basic Plan Price Increased by 3.3% and Discount Reduced to 58%" (Q1 2024). NordVPN has been tracked since 2023-11-14.
In the same window Surfshark and ExpressVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · DiscountChangedSave 69%Save 72%
- Basic · Price+10%$3.09/mo$3.39/mo
- Plus · Price+10%$3.99/mo$4.39/mo
- Ultimate · Price+7%$5.99/mo$6.39/mo
- Basic · FeatureAdded
BeforeNo Saily eSIM data gift promotion
AfterSaily eSIM data gift promotion
- Basic · DiscountChangedSave 58%Save 59%
- Plus · DiscountChangedSave 62%Save 68%
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Discount | Save 69% | Save 72% | Changed |
| Basic | Price | $3.09/mo | $3.39/mo | +10% |
| Plus | Price | $3.99/mo | $4.39/mo | +10% |
| Ultimate | Price | $5.99/mo | $6.39/mo | +7% |
| Basic | Feature | No Saily eSIM data gift promotion | Saily eSIM data gift promotion | Added |
| Basic | Discount | Save 58% | Save 59% | Changed |
| Plus | Discount | Save 62% | Save 68% | Changed |
Values as written on NordVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of NordVPN's pricing page (nordvpn.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where basic price reads $3.09/mo and then $3.39/mo.
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The two full-page captures with this change marked up are free with an account.
NordVPN, the last 90 days
Full history- Q1 2025increaseNordVPN Prime Plan Price Decreases by 11% to $6.99/mo, Offering Significant Savings for Users
- Q4 2024packagingNordVPN Prime Plan Price Increased by 32% Despite New Features and Other Price Decreases on Basic and Plus Plans
- Q3 2024decreaseNordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers
- Q2 2024improvedNordVPN Implements Price Increases Across All Plans, Basic Plan Up 9.7%, Plus Plan Up 10%, Ultimate Plan Up 6.7% · this change
- Q1 2024packagingNordVPN Basic Plan Price Increased by 3.3% and Discount Reduced to 58%
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SurfsharkJan 22Surfshark ends its +4 free months promotion on 24-month plans: 28 months become 24 and first-term totals rise 7%, 2% and 7%
- ExpressVPNJan 11ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- SurfsharkJan 12Surfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months
- SurfsharkJan 12Surfshark adds +3 extra months to its 24-month plans (27 months in all) at about the same first-term totals
- SurfsharkJan 12Surfshark Increases One+ Plan Price by 5% from $3.99 to $4.19/month Amid New Add-Ons Introduction
Questions about this change
Did NordVPN raise prices in July 2024?
Yes. Pulse captured NordVPN's pricing page on Apr 1, 2024 and again on Jul 1, 2024 and recorded 3 price increases: Basic: $3.09/mo → $3.39/mo (+10%); Plus: $3.99/mo → $4.39/mo (+10%); Ultimate: $5.99/mo → $6.39/mo (+7%).
What changed on NordVPN's pricing page between Apr 1, 2024 and Jul 1, 2024?
Ultimate discount: Save 69% → Save 72%, changed; Basic price: $3.09/mo → $3.39/mo (+10%); Plus price: $3.99/mo → $4.39/mo (+10%); Ultimate price: $5.99/mo → $6.39/mo (+7%); Basic feature: No Saily eSIM data gift promotion → Saily eSIM data gift promotion, added; Basic discount: Save 58% → Save 59%, changed; Plus discount: Save 62% → Save 68%, changed. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does NordVPN change its pricing?
Pulse recorded 1 other pricing-page change for NordVPN in the 90 days before this one; the previous change was "NordVPN Basic Plan Price Increased by 3.3% and Discount Reduced to 58%" in Q1 2024; NordVPN has been tracked since 2023-11-14.