NordVPN Increases Ultimate Plan Price by 20% Amid New Identity Theft and Cyber Extortion Protections
What happened
Between the Nov 14, 2023 and Jan 5, 2024 captures of NordVPN's pricing page, Pulse recorded 5 changes: Cyber extortion protection benefit added to Ultimate plan (up to $100K coverage); Identity theft recovery benefit added to Ultimate plan (up to $1M coverage); Complete plan renamed to Ultimate; Ultimate plan total 2-year price increased from $134.73 to $161.73 (20% increase); Ultimate plan (formerly Complete) monthly price increased from $4.99/mo to $5.99/mo (20% increase). Pulse files it as a pricing change (feature added, plan renamed, price increase) with an upward direction. Pulse's latest capture (Oct 26, 2026) lists Basic at $3.09, Complete at $3.99 and Prime at $6.99.
This is the first pricing-page change Pulse has recorded for NordVPN. NordVPN has been tracked since 2023-11-14.
In the same window Surfshark and ExpressVPN also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Ultimate · FeatureAdded
BeforeNot listed
AfterCyber extortion protection benefit
- Ultimate · FeatureAdded
BeforeNot listed
AfterIdentity theft recovery benefit
- Complete · PlanRenamedComplete planUltimate
- Ultimate · Price+20%$134.73$161.73
- Complete · Price+20%$4.99/mo$5.99/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Ultimate | Feature | Not listed | Cyber extortion protection benefit | Added |
| Ultimate | Feature | Not listed | Identity theft recovery benefit | Added |
| Complete | Plan | Complete plan | Ultimate | Renamed |
| Ultimate | Price | $134.73 | $161.73 | +20% |
| Complete | Price | $4.99/mo | $5.99/mo | +20% |
Values as written on NordVPN's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of NordVPN's pricing page (nordvpn.com) from Nov 14, 2023 and Jan 5, 2024; the change is marked on the page, where ultimate price reads $134.73 and then $161.73.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
NordVPN, pricing history
Full history- Q3 2024decreaseNordVPN Offers 3 Extra Months Free on 2-Year Plans Amid Price Cuts Across All Subscription Tiers
- Q2 2024improvedNordVPN Implements Price Increases Across All Plans, Basic Plan Up 9.7%, Plus Plan Up 10%, Ultimate Plan Up 6.7%
- Q1 2024packagingNordVPN Basic Plan Price Increased by 3.3% and Discount Reduced to 58%
- Dec 2023increaseNordVPN Increases Ultimate Plan Price by 20% Amid New Identity Theft and Cyber Extortion Protections · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- SurfsharkJan 22Surfshark ends its +4 free months promotion on 24-month plans: 28 months become 24 and first-term totals rise 7%, 2% and 7%
- ExpressVPNJan 11ExpressVPN Introduces 2 Years + 4 Months FREE Plan at $4.99/Month, Enhancing Value with New Features and Discounts
- SurfsharkJan 12Surfshark Reduces Upfront Costs for One+, Starter, and One Plans, Offering Significant Savings for First 27 Months
- SurfsharkJan 12Surfshark adds +3 extra months to its 24-month plans (27 months in all) at about the same first-term totals
- SurfsharkJan 12Surfshark Increases One+ Plan Price by 5% from $3.99 to $4.19/month Amid New Add-Ons Introduction
Questions about this change
Did NordVPN raise prices in January 2024?
Yes. Pulse captured NordVPN's pricing page on Nov 14, 2023 and again on Jan 5, 2024 and recorded 2 price increases: Ultimate: $134.73 → $161.73 (+20%); Complete: $4.99/mo → $5.99/mo (+20%).
What changed on NordVPN's pricing page between Nov 14, 2023 and Jan 5, 2024?
Ultimate feature: Not listed → Cyber extortion protection benefit, added; Ultimate feature: Not listed → Identity theft recovery benefit, added; Complete plan: Complete plan → Ultimate, renamed; Ultimate price: $134.73 → $161.73 (+20%); Complete price: $4.99/mo → $5.99/mo (+20%). Pulse compared the captures it took on Nov 14, 2023 and Jan 5, 2024; the before/after table above lists each item as written on the page.
How often does NordVPN change its pricing?
Pulse recorded 0 other pricing-page changes for NordVPN in the 90 days before this one; NordVPN has been tracked since 2023-11-14.