Netlify Introduces Serverless Database for All Plans, Enhancing Build Features
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Netlify's pricing page, Pulse recorded 5 changes: Smart secret detection added to security features; Lighthouse scores on deploys list removed from build features; Password-protected private deploys removed from security features; Serverless database added to build features for all plans; Preview Servers added as a build feature. Pulse files it as a product change (feature added, feature removed) with an upward direction. Pulse's latest capture (Aug 3, 2026) lists Concurrent Builds Add-on at $40, Preview Servers Add-on at $15, Add-on Credits (Pro) at $10 per 1500 credits and Add-on Credits (Personal) at $5 per 500 credits.
Netlify's previous recorded change was "Netlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases" (Q4 2024). Before that Pulse recorded "Netlify Introduces HIPAA Compliance Add-On for Enterprise Plan" (Q3 2024) and "Netlify Removes Large Media and Identity Features While Adding Visual Editor and Security Add-Ons for Enterprise" (Q2 2024). Netlify has been tracked since 2023-11-17.
In the same window GitHub, Render, Aws and GitLab also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureAdded
BeforeNo Smart secret detection
AfterSmart secret detection
- — · FeatureRemoved
BeforeLighthouse scores on deploys list
AfterNot listed
- — · FeatureRemoved
BeforePassword-protected private deploys
AfterNot listed
- All plans · FeatureAddedNo Serverless databaseServerless database
- — · FeatureAddedNo Preview ServersPreview Servers
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | No Smart secret detection | Smart secret detection | Added |
| — | Feature | Lighthouse scores on deploys list | Not listed | Removed |
| — | Feature | Password-protected private deploys | Not listed | Removed |
| All plans | Feature | No Serverless database | Serverless database | Added |
| — | Feature | No Preview Servers | Preview Servers | Added |
Values as written on Netlify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Netlify's pricing page (netlify.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Smart secret detection now appears.
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Netlify, pricing history
Full history- Apr 3, 2026packagingNetlify slashes free analytics retention from 7 days to 1 day
- Feb 16, 2026improvedNetlify shifts personal plan analytics from 7-day to 1-day observability.
- Q3 2025packagingNetlify Introduces New Personal Plan at $9/month Amid Major Pricing Restructuring to Credit-Based System
- Q2 2025improvedNetlify Introduces Serverless Database for All Plans, Enhancing Build Features · this change
- Q4 2024improvedNetlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases
- Q3 2024packagingNetlify Introduces HIPAA Compliance Add-On for Enterprise Plan
- Q2 2024improvedNetlify Removes Large Media and Identity Features While Adding Visual Editor and Security Add-Ons for Enterprise
Across Software Development & Testing in the same window
All Software Development & Testing changes- GitHubJan 13GitHub Introduces Free Tier for Copilot Add-On: Up to 2,000 Completions and 50 Chat Requests Monthly
- RenderJan 12Render Transitions to Flat Rate Pricing for Individual Plans, Enhancing Accessibility and Simplifying Costs
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- GitLabJan 10GitLab Reduces Ultimate Plan Trial Period from 60 to 30 Days, Impacting User Access
Questions about this change
Did Netlify raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a product change: feature added, feature removed.
What changed on Netlify's pricing page between Apr 1, 2025 and Jul 6, 2025?
Feature: No Smart secret detection → Smart secret detection, added; feature: Lighthouse scores on deploys list → Not listed, removed; feature: Password-protected private deploys → Not listed, removed; All plans feature: No Serverless database → Serverless database, added; feature: No Preview Servers → Preview Servers, added. Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Netlify change its pricing?
Pulse recorded 0 other pricing-page changes for Netlify in the 90 days before this one; the previous change was "Netlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases" in Q4 2024; Netlify has been tracked since 2023-11-17.