Netlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases
What happened
Between the Oct 1, 2024 and Jan 1, 2025 captures of Netlify's pricing page, Pulse recorded 7 changes: Secrets controller democratized from Enterprise-only to Free & Starter tier; Starter plan renamed to 'Free & Starter' to better reflect the free tier option; Additional function invocation add-on added to Starter plan; Analytics add-on added to Pro plan; Additional function invocation add-on added to Pro plan; Analytics add-on added to Starter plan; Pro plan free trial removed - CTA changed from 'Start free trial or buy now' to 'Buy now' only. Pulse files it as a packaging change (feature change, plan renamed, new add-on, trial change). Pulse's latest capture (Nov 9, 2026) lists Concurrent Builds Add-on at $40, Preview Servers Add-on at $15, Add-on Credits (Pro) at $10 per 1500 credits and Add-on Credits (Personal) at $5 per 500 credits.
Netlify's previous recorded change was "Netlify Introduces HIPAA Compliance Add-On for Enterprise Plan" (Q3 2024). Netlify has been tracked since 2023-11-17.
In the same window GitHub, Render, Aws and GitLab also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- ChangedStarterFeatureEnterprise-onlyFree & Starter tier
- RenamedStarterPlan
BeforeStarter plan
After'Free & Starter' to better reflect the free tier option
- AddedStarterAdd-on
BeforeNot listed
AfterAdditional function invocation add-on
- AddedProAdd-onNot listedAnalytics add-on
- AddedProAdd-on
BeforeNot listed
AfterAdditional function invocation add-on
- AddedStarterAdd-onNot listedAnalytics add-on
- RewordedProTrial
BeforeStart free trial or buy now
AfterBuy now
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | Enterprise-only | Free & Starter tier | Changed |
| Starter | Plan | Starter plan | 'Free & Starter' to better reflect the free tier option | Renamed |
| Starter | Add-on | Not listed | Additional function invocation add-on | Added |
| Pro | Add-on | Not listed | Analytics add-on | Added |
| Pro | Add-on | Not listed | Additional function invocation add-on | Added |
| Starter | Add-on | Not listed | Analytics add-on | Added |
| Pro | Trial | Start free trial or buy now | Buy now | Reworded |
Values as written on Netlify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Netlify's pricing page (netlify.com) from Oct 1, 2024 and Jan 1, 2025; the change is marked on the page, where "Enterprise-only" becomes "Free & Starter tier".
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The two full-page captures with this change marked up are free with an account.
Netlify, the last 90 days
Full history- Feb 16, 2026ImprovementNetlify shifts personal plan analytics from 7-day to 1-day observability.
- Q3 2025Price increaseNetlify Introduces New Personal Plan at $9/month Amid Major Pricing Restructuring to Credit-Based System
- Q2 2025ImprovementNetlify Introduces Serverless Database for All Plans, Enhancing Build Features
- Q4 2024PackagingNetlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases This change
- Q3 2024PackagingNetlify Introduces HIPAA Compliance Add-On for Enterprise Plan
Across Software Development & Testing in the same window
All Software Development & Testing changes- GitHubJan 13GitHub Introduces Free Tier for Copilot Add-On: Up to 2,000 Completions and 50 Chat Requests Monthly
- RenderJan 12Render Transitions to Flat Rate Pricing for Individual Plans, Enhancing Accessibility and Simplifying Costs
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- GitLabJan 10GitLab Reduces Ultimate Plan Trial Period from 60 to 30 Days, Impacting User Access
Questions about this change
Did Netlify raise prices in January 2025?
No list-price increase was recorded between Oct 1, 2024 and Jan 1, 2025. The change Pulse detected was a packaging change: feature change, plan renamed, new add-on, trial change.
What changed on Netlify's pricing page between Oct 1, 2024 and Jan 1, 2025?
Starter feature: Enterprise-only → Free & Starter tier, changed; Starter plan: Starter plan → 'Free & Starter' to better reflect the free tier option, renamed; Starter add-on added: Additional function invocation add-on; Pro add-on added: Analytics add-on; Pro add-on added: Additional function invocation add-on; Starter add-on added: Analytics add-on; Pro trial: Start free trial or buy now → Buy now, reworded. Pulse compared the captures it took on Oct 1, 2024 and Jan 1, 2025; the before/after table above lists each item as written on the page.
How often does Netlify change its pricing?
Pulse recorded 1 other pricing-page change for Netlify in the 90 days before this one; the previous change was "Netlify Introduces HIPAA Compliance Add-On for Enterprise Plan" in Q3 2024; Netlify has been tracked since 2023-11-17.