Netlify Removes Large Media and Identity Features While Adding Visual Editor and Security Add-Ons for Enterprise
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Netlify's pricing page, Pulse recorded 6 changes: Large Media feature removed from feature comparison table (previously 2.5k per site/month for Starter/Pro, Unlimited for Enterprise); Visual editor added to Enterprise feature set for autonomous content and website updates; Private connectivity add-on introduced for Enterprise (secure network connectivity); Identity feature removed from feature comparison table (previously 1k per site/month for Starter/Pro, Unlimited for Enterprise); Fortified bandwidth add-on introduced for Enterprise (Advanced web security + Dedicated network with Rate Limiting, Traffic Rules, DDoS protection and Managed Rulesets); Secrets controller expanded to include Security Scorecard and SOC 2 compliance. Pulse files it as a packaging change (feature removed, feature added, new add-on, feature change) with a downward direction. Pulse's latest capture (Aug 3, 2026) lists Concurrent Builds Add-on at $40, Preview Servers Add-on at $15, Add-on Credits (Pro) at $10 per 1500 credits and Add-on Credits (Personal) at $5 per 500 credits.
This is the first pricing-page change Pulse has recorded for Netlify. Netlify has been tracked since 2023-11-17.
In the same window GitHub, Render, Aws and GitLab also changed their Software Development & Testing pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · FeatureRemovedLarge Media featureNo Large Media feature
- — · FeatureAddedNo Visual editorVisual editor
- — · Add-onAdded
BeforeNo Private connectivity add-on
AfterPrivate connectivity add-on
- — · FeatureRemovedIdentity featureNo Identity feature
- — · Add-onAdded
BeforeNo Fortified bandwidth add-on
AfterFortified bandwidth add-on
- — · FeatureFeature change
Secrets controller expanded to include Security Scorecard and SOC 2 compliance
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Feature | Large Media feature | No Large Media feature | Removed |
| — | Feature | No Visual editor | Visual editor | Added |
| — | Add-on | No Private connectivity add-on | Private connectivity add-on | Added |
| — | Feature | Identity feature | No Identity feature | Removed |
| — | Add-on | No Fortified bandwidth add-on | Fortified bandwidth add-on | Added |
| — | Feature | Secrets controller expanded to include Security Scorecard and SOC 2 compliance | Feature change | |
Values as written on Netlify's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Netlify's pricing page (netlify.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where the Large Media feature no longer appears.
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Netlify, pricing history
Full history- Q2 2025improvedNetlify Introduces Serverless Database for All Plans, Enhancing Build Features
- Q4 2024improvedNetlify Removes Pro Plan Free Trial, Shifts Focus to Immediate Purchases
- Q3 2024packagingNetlify Introduces HIPAA Compliance Add-On for Enterprise Plan
- Q2 2024improvedNetlify Removes Large Media and Identity Features While Adding Visual Editor and Security Add-Ons for Enterprise · this change
Across Software Development & Testing in the same window
All Software Development & Testing changes- GitHubJan 13GitHub Introduces Free Tier for Copilot Add-On: Up to 2,000 Completions and 50 Chat Requests Monthly
- RenderJan 12Render Transitions to Flat Rate Pricing for Individual Plans, Enhancing Accessibility and Simplifying Costs
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
- GitLabJan 10GitLab Reduces Ultimate Plan Trial Period from 60 to 30 Days, Impacting User Access
Questions about this change
Did Netlify raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature removed, feature added, new add-on, feature change.
What changed on Netlify's pricing page between Apr 1, 2024 and Jul 1, 2024?
Feature: Large Media feature → No Large Media feature, removed; feature: No Visual editor → Visual editor, added; add-on: No Private connectivity add-on → Private connectivity add-on, added; feature: Identity feature → No Identity feature, removed; add-on: No Fortified bandwidth add-on → Fortified bandwidth add-on, added; Secrets controller expanded to include Security Scorecard and SOC 2 compliance. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Netlify change its pricing?
Pulse recorded 0 other pricing-page changes for Netlify in the 90 days before this one; Netlify has been tracked since 2023-11-17.