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HomeMessageMediaAll changesEngagement feature 'Chatbot to SMS' renamed 'Engage Widget'
MessageMediaProduct change · Positioning · Apr 6 → Apr 13, 2026

MessageMedia rebrands Chatbot to SMS as Engage Widget

Verified Apr 13, 2026Marketing & ContentDirection: neutral
The changeEngagement feature 'Chatbot to SMS' — renamed.
Before · Apr 6Engagement feature 'Chatbot to SMS'
After · Apr 13'Engage Widget'
renamed
1 change2 capturesApr 6, 2026 → Apr 13, 2026

What happened

Between the Apr 6, 2026 and Apr 13, 2026 captures of MessageMedia's pricing page, Pulse recorded one change: Engagement feature 'Chatbot to SMS' renamed to 'Engage Widget' in the plan comparison table. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Jun 29, 2026) lists Basics at AUD 45, Conversations at AUD 115, Pro at AUD 279, Pro Plus at AUD 439 and Advanced at AUD 789.

This is the first pricing-page change Pulse has recorded for MessageMedia. MessageMedia has been tracked since 2026-03-01.

In the same window Twilio and Plivo also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • — · PositioningRenamed

    BeforeEngagement feature 'Chatbot to SMS'

    After'Engage Widget'

Values as written on MessageMedia's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of MessageMedia's pricing page (messagemedia.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked around the middle of the page, where "Engagement feature 'Chatbot to SMS'" becomes "'Engage Widget'".

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The two full-page captures with this change marked up are free with an account.

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MessageMedia, pricing history

Full history
  1. Jul 3, 2026improvedMessageMedia (AU): Chatbot to SMS feature replaced by Engage Widget
  2. Apr 13, 2026packagingMessageMedia rebrands Chatbot to SMS as Engage Widget · this change

Across Marketing & Content in the same window

All Marketing & Content changes
  1. TwilioApr 13Twilio Flex Adds $35 Per-User Monthly Tier to Pricing Lineup
  2. PlivoApr 9Plivo drops phone number pricing, rebrands Pro plan to Pay as you go
  3. PlivoApr 1Plivo Slashes Voice AI Agent Pricing 78% in Major Platform Overhaul
  4. TwilioJan 22Twilio Task Router Pricing Soars by 140%, Now $0.06 per Task
  5. TwilioJan 22Twilio Reveals ConversationRelay Pricing at $0.07/min and Increases Studio Pricing by 150%

Questions about this change

Did MessageMedia raise prices in April 2026?

No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a product change: positioning.

What changed on MessageMedia's pricing page between Apr 6, 2026 and Apr 13, 2026?

Positioning: Engagement feature 'Chatbot to SMS' → 'Engage Widget', renamed. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.

How often does MessageMedia change its pricing?

Pulse recorded 0 other pricing-page changes for MessageMedia in the 90 days before this one; MessageMedia has been tracked since 2026-03-01.