Lastpass Ends 30% Promotional Discount Across All Plans
What happened
Between the Mar 23, 2026 and Mar 30, 2026 captures of Lastpass's pricing page, Pulse recorded one change: Time-limited 30% promotional discount expired, removed from all pricing plans. Pulse files it as a pricing change (discount removed) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
Lastpass's previous recorded change was "Lastpass adds promotional pricing terms excluding current customers" (Apr 3, 2026). Before that Pulse recorded "Lastpass Extends 30% Off Sale With Live Countdown Timer" (Mar 26, 2026) and "Lastpass launches 30% off sale on all paid plans through March 16" (Mar 5, 2026). Lastpass has been tracked since 2024-10-01.
In the same window NordPass, Dashlane, Keeper Security, Inc., Bitwarden and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · DiscountRemovedDiscountNo discount
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Discount | Discount | No discount | Removed |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Mar 23, 2026 and Mar 30, 2026; the change is marked near the top of the page, where the discount no longer appears.
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The two full-page captures with this change marked up are free with an account.
Lastpass, the last 90 days
Full history- Sep 14, 2026packagingLastPass: per-plan prices now shown ($3–$11/mo)
- Aug 31, 2026increaseLastPass: Business Max price increase ($9→$11/user/mo)
- Aug 4, 2026packagingLastPass: new 30% off promo on Premium & Families
- Mar 31, 2026packagingLastpass Ends 30% Promotional Discount Across All Plans · this change
- Apr 3, 2026packagingLastpass adds promotional pricing terms excluding current customers
- Mar 26, 2026packagingLastpass Extends 30% Off Sale With Live Countdown Timer
- Mar 5, 2026packagingLastpass launches 30% off sale on all paid plans through March 16
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordPassApr 1NordPass Swaps Email Masking for Authenticator in Pricing Highlights
- DashlaneMar 31Dashlane Adds Three Admin Security Controls to Plan Comparison
- Keeper Security, Inc.Mar 4Keeper Security, Inc.. reveals business plan pricing, starting at $2/user
- BitwardenFeb 23Bitwarden adds phishing blocker to Premium plan
- 1passwordFeb 91password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
Questions about this change
Did Lastpass raise prices in March 2026?
No list-price increase was recorded between Mar 23, 2026 and Mar 30, 2026. The change Pulse detected was a pricing change: discount removed.
What changed on Lastpass's pricing page between Mar 23, 2026 and Mar 30, 2026?
Discount: Discount → No discount, removed. Pulse compared the captures it took on Mar 23, 2026 and Mar 30, 2026; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 2 other pricing-page changes for Lastpass in the 90 days before this one; the previous change was "Lastpass adds promotional pricing terms excluding current customers" on Apr 3, 2026; Lastpass has been tracked since 2024-10-01.