NordPass Swaps Email Masking for Authenticator in Pricing Highlights
What happened
Between the Mar 16, 2026 and Mar 23, 2026 captures of NordPass's pricing page, Pulse recorded 2 changes: NordPass Authenticator added to plan feature highlights in pricing cards; shown as 'not included' to promote upcoming/premium feature; Email Masking removed from plan feature highlights in pricing cards; feature still available in Premium and Family plans but no longer prominently displayed. Pulse files it as a product change (positioning) with a neutral direction. Pulse's latest capture (Aug 3, 2026) lists Teams at $1.99, Premium at CAD 2.49, Family at CAD 3.49, Business at $3.99 and Enterprise at $5.39.
This is the first pricing-page change Pulse has recorded for NordPass. NordPass has been tracked since 2026-03-01.
In the same window Lastpass, Dashlane, Keeper Security, Inc., Bitwarden and 1password also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium · PositioningAdded
BeforeNo NordPass Authenticator
AfterNordPass Authenticator
- Family · PositioningRemovedEmail MaskingNo Email Masking
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Positioning | No NordPass Authenticator | NordPass Authenticator | Added |
| Family | Positioning | Email Masking | No Email Masking | Removed |
Values as written on NordPass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of NordPass's pricing page (nordpass.com) from Mar 16, 2026 and Mar 23, 2026; the change is marked near the top of the page, where NordPass Authenticator now appears.
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NordPass, pricing history
Full history- Jun 29, 2026improvedNordPass clarifies Data Breach Scanner covers 1 primary domain
- Jul 3, 2026packagingNordPass: Data Breach Scanner limited to 1 primary domain
- Jun 17, 2026increaseNordPass hikes 2-year plan prices, trims long-term discounts
- Apr 1, 2026packagingNordPass Swaps Email Masking for Authenticator in Pricing Highlights · this change
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- LastpassMar 31Lastpass Ends 30% Promotional Discount Across All Plans
- DashlaneMar 31Dashlane Adds Three Admin Security Controls to Plan Comparison
- Keeper Security, Inc.Mar 4Keeper Security, Inc.. reveals business plan pricing, starting at $2/user
- BitwardenFeb 23Bitwarden adds phishing blocker to Premium plan
- 1passwordFeb 91password Introduces Families Plan with Limited-Time Promotional Pricing for New Customers at $4.49/month
Questions about this change
Did NordPass raise prices in March 2026?
No list-price increase was recorded between Mar 16, 2026 and Mar 23, 2026. The change Pulse detected was a product change: positioning.
What changed on NordPass's pricing page between Mar 16, 2026 and Mar 23, 2026?
Premium positioning: No NordPass Authenticator → NordPass Authenticator, added; Family positioning: Email Masking → No Email Masking, removed. Pulse compared the captures it took on Mar 16, 2026 and Mar 23, 2026; the before/after table above lists each item as written on the page.
How often does NordPass change its pricing?
Pulse recorded 0 other pricing-page changes for NordPass in the 90 days before this one; NordPass has been tracked since 2026-03-01.