LastPass: new 30% off promo on Premium & Families
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Lastpass's pricing page, Pulse recorded one change: 30% off promotional pricing for new customers on Premium ($3.00→$2.10/mo) and Families ($4.00→$2.80/mo), expiring Aug 24 2026; replaces prior 10% off exit-intent offer. In detail: Introduced 30% off promotional pricing for new customers on Premium ($3.00→$2.10/mo) and Families ($4.00→$2.80/mo) plans, expiring August 24, 2026; replaces prior 10% off exit-intent offer. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Sep 14, 2026) lists Premium at GBP 2.6, Teams at GBP 3.33, Families at GBP 3.4, Business at GBP 5.5 and Business Max at GBP 7.25.
It lands 126 days after Lastpass's previous change, "Lastpass Ends 30% Promotional Discount Across All Plans" (Mar 31, 2026). Before that Pulse recorded "Lastpass adds promotional pricing terms excluding current customers" (Apr 3, 2026), "Lastpass Extends 30% Off Sale With Live Countdown Timer" (Mar 26, 2026) and "Lastpass launches 30% off sale on all paid plans through March 16" (Mar 5, 2026). Lastpass has been tracked since 2024-10-01.
In the same window NordPass, Dashlane, Enpass, 1password and Bitwarden also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Premium, Families · Discount−30%$3.00$2.10/mo
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium, Families | Discount | $3.00 | $2.10/mo | −30% |
Values as written on Lastpass's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass's pricing page (lastpass.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page, where premium, families discount reads $3.00 and then $2.10/mo.
Sign in to see the evidence
The two full-page captures with this change marked up are free with an account.
Lastpass, pricing history
Full history- Sep 14, 2026packagingLastPass: per-plan prices now shown ($3–$11/mo)
- Aug 31, 2026increaseLastPass: Business Max price increase ($9→$11/user/mo)
- Aug 4, 2026packagingLastPass: new 30% off promo on Premium & Families · this change
- Mar 31, 2026packagingLastpass Ends 30% Promotional Discount Across All Plans
- Apr 3, 2026packagingLastpass adds promotional pricing terms excluding current customers
- Mar 26, 2026packagingLastpass Extends 30% Off Sale With Live Countdown Timer
- Mar 5, 2026packagingLastpass launches 30% off sale on all paid plans through March 16
- Q3 2025improvedLastpass Introduces SaaS Protect Feature to Business Max Plan for Enhanced App Control and Security
- Q2 2025packagingLastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordPassAug 4NordPass: 2-year promo extended to 27 months, bigger discount
- DashlaneJul 27Dashlane: prices revealed for Credential Protection ($4) & Password Management ($8)
- EnpassJul 27Enpass slashes prices: Individual Plan 40% off, 3-Year Plan drops to $47.99
- 1passwordJul 61password: Teams Starter Pack & Business plans price increase
- BitwardenJul 3Bitwarden: Free plan demoted from pricing comparison
Questions about this change
Did Lastpass raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Lastpass's pricing page between Jul 27, 2026 and Aug 3, 2026?
Premium, Families discount: $3.00 → $2.10/mo (−30%). Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 0 other pricing-page changes for Lastpass in the 90 days before this one; the previous change was "Lastpass Ends 30% Promotional Discount Across All Plans" on Mar 31, 2026; Lastpass has been tracked since 2024-10-01.