LastPass: new 30% off promo on Premium & Families
What happened
Between the Jul 27, 2026 and Aug 3, 2026 captures of Lastpass' pricing page, Pulse recorded one change: 30% off promotional pricing for new customers on Premium ($3.00→$2.10/mo) and Families ($4.00→$2.80/mo), expiring Aug 24 2026; replaces prior 10% off exit-intent offer. In detail: Introduced 30% off promotional pricing for new customers on Premium ($3.00→$2.10/mo) and Families ($4.00→$2.80/mo) plans, expiring August 24, 2026; replaces prior 10% off exit-intent offer. Pulse files it as a pricing change (discount added) with a neutral direction. Pulse's latest capture (Nov 9, 2026) lists Premium at $3, Families at $4, Teams at $4.25, Plus at $7 and Business at $7.
It lands 126 days after Lastpass' previous change, "Lastpass Ends 30% Promotional Discount Across All Plans" (Mar 31, 2026). Before that Pulse recorded "Lastpass adds promotional pricing terms excluding current customers" (Apr 3, 2026), "Lastpass Extends 30% Off Sale With Live Countdown Timer" (Mar 26, 2026) and "Lastpass launches 30% off sale on all paid plans through March 16" (Mar 5, 2026). Lastpass has been tracked since 2024-10-01.
In the same window NordPass, Dashlane, Enpass, 1password and Bitwarden also changed their Cybersecurity & Identity Management pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- PromoPremium$3.00$2.10
- PromoFamilies$4.00$2.80
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Premium | Promo | $3.00 | $2.10 | −30% |
| Families | Promo | $4.00 | $2.80 | −30% |
Values as written on Lastpass' public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Lastpass' pricing page (lastpass.com) from Jul 27, 2026 and Aug 3, 2026; the change is marked near the top of the page, where Premium goes from $3.00 to $2.10 and Families from $4.00 to $2.80.
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The two full-page captures with this change marked up are free with an account.
Lastpass, pricing history
Full history- Sep 14, 2026PackagingLastPass: per-plan prices now shown ($3–$11/mo)
- Aug 30, 2026Price increaseLastPass: Business Max price increase ($9→$11/user/mo)
- Aug 4, 2026Discount addedLastPass: new 30% off promo on Premium & Families This change
- Apr 3, 2026PackagingLastpass adds promotional pricing terms excluding current customers
- Mar 31, 2026PackagingLastpass Ends 30% Promotional Discount Across All Plans
- Mar 26, 2026PackagingLastpass Extends 30% Off Sale With Live Countdown Timer
- Mar 5, 2026PackagingLastpass launches 30% off sale on all paid plans through March 16
- Q3 2025ImprovementLastpass Introduces SaaS Protect Feature to Business Max Plan for Enhanced App Control and Security
- Q2 2025PackagingLastpass Introduces Business Max Plan at $9/user, Bundling Advanced SSO & MFA Features for Enhanced Security
Across Cybersecurity & Identity Management in the same window
All Cybersecurity & Identity Management changes- NordPassAug 4NordPass: 2-year promo extended to 27 months, bigger discount
- DashlaneJul 27Dashlane: prices revealed for Credential Protection ($4) & Password Management ($8)
- EnpassJul 27Enpass slashes prices: Individual Plan 40% off, 3-Year Plan drops to $47.99
- 1passwordJul 61password: Teams Starter Pack & Business plans price increase
- BitwardenJul 3Bitwarden: Free plan demoted from pricing comparison
Questions about this change
Did Lastpass raise prices in August 2026?
No list-price increase was recorded between Jul 27, 2026 and Aug 3, 2026. The change Pulse detected was a pricing change: discount added.
What changed on Lastpass' pricing page between Jul 27, 2026 and Aug 3, 2026?
Premium promo: $3.00 → $2.10; Families promo: $4.00 → $2.80. Pulse compared the captures it took on Jul 27, 2026 and Aug 3, 2026; the before/after table above lists each item as written on the page.
How often does Lastpass change its pricing?
Pulse recorded 0 other pricing-page changes for Lastpass in the 90 days before this one; the previous change was "Lastpass Ends 30% Promotional Discount Across All Plans" on Mar 31, 2026; Lastpass has been tracked since 2024-10-01.