Labelbox Removes Starter Plan and Restructures Pricing to Focus on Flexible Services and Subscriptions
What happened
Between the Apr 1, 2025 and Jul 4, 2025 captures of Labelbox's pricing page, Pulse recorded 3 changes: Labelbox restructured pricing page from traditional tier model (Free/Starter/Enterprise with 'Plans and pricing' header) to a services-focused model ('Flexible services and subscriptions') with Labelbox Services and Software Subscription as main categories; Starter plan removed from pricing page - previously offered at $0.10 per LBU with unlimited users, projects, ontologies and model-assisted labeling; Labeling service rates no longer displayed - previously showed $8/hour for Free tier self-serve and starting at $10/hour for Starter tier. Pulse files it as a pricing change (package change, plan removed, price hidden) with a downward direction. Pulse's latest capture (Jun 22, 2026) lists Starter at $0.1 per LBU (Labelbox Unit).
Labelbox's previous recorded change was "Labelbox Restructures Pricing to Highlight Enterprise Tier as Primary Offering for Advanced Model Builders" (Q3 2024). Before that Pulse recorded "Labelbox Introduces Multimodal & LLM Data Type with New Pricing of 20 LBU per Labeled Data Row" (Q2 2024), "Labelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU" (Q1 2024) and "Labelbox Unifies Model Foundry Add-on, Bundling Open Source and Proprietary Models with Enhanced Features and Discounts" (Dec 2023). Labelbox has been tracked since 2024-10-01.
In the same window V7labs and Segment also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter, Enterprise · PackagingPackage change
Labelbox restructured pricing page from traditional tier model (Free/Starter/Enterprise with 'Plans and pricing' header) to a services-focused model ('Flexible services and subscriptions') with Labelbox Services and Software Subscription as main categories
- Starter · PlanRemovedStarter planNo Starter plan
- Starter · Price visibilityHiddenPrice listedPrice hidden
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter, Enterprise | Packaging | Labelbox restructured pricing page from traditional tier model (Free/Starter/Enterprise with 'Plans and pricing' header) to a services-focused model ('Flexible services and subscriptions') with Labelbox Services and Software Subscription as main categories | Package change | |
| Starter | Plan | Starter plan | No Starter plan | Removed |
| Starter | Price visibility | Price listed | Price hidden | Hidden |
Values as written on Labelbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Labelbox's pricing page (labelbox.com) from Apr 1, 2025 and Jul 4, 2025; the change is marked on the page, where the Starter plan no longer appears.
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Labelbox, pricing history
Full history- Jun 22, 2026packagingLabelbox quietly drops Alignerr Connect and platform pricing table
- Q2 2025packagingLabelbox Removes Starter Plan and Restructures Pricing to Focus on Flexible Services and Subscriptions · this change
- Q3 2024packagingLabelbox Restructures Pricing to Highlight Enterprise Tier as Primary Offering for Advanced Model Builders
- Q2 2024improvedLabelbox Introduces Multimodal & LLM Data Type with New Pricing of 20 LBU per Labeled Data Row
- Q1 2024improvedLabelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU
- Dec 2023packagingLabelbox Unifies Model Foundry Add-on, Bundling Open Source and Proprietary Models with Enhanced Features and Discounts
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- V7labsJan 12V7labs Transitions to Contact-Sales Model, Removing Free Plan and Hiding Pro Pricing in Major Restructuring
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- V7labsJan 12V7labs Transitions to Custom Formula-Based Pricing, Removing Professional and Custom Plans Along with Key Features and Thresholds
- V7labsJan 12V7labs Introduces V7 Go Enterprise Plan and Restructures Pricing to Dual-Product Model for Enhanced Flexibility
- V7labsJan 12V7labs Consolidates Pricing: New Base Fee Includes Access to V7 Go and V7 Darwin Under One Platform
Questions about this change
Did Labelbox raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 4, 2025. The change Pulse detected was a pricing change: package change, plan removed, price hidden.
What changed on Labelbox's pricing page between Apr 1, 2025 and Jul 4, 2025?
Labelbox restructured pricing page from traditional tier model (Free/Starter/Enterprise with 'Plans and pricing' header) to a services-focused model ('Flexible services and subscriptions') with Labelbox Services and Software Subscription as main categories; Starter plan: Starter plan → No Starter plan, removed; Starter price visibility: Price listed → Price hidden, hidden. Pulse compared the captures it took on Apr 1, 2025 and Jul 4, 2025; the before/after table above lists each item as written on the page.
How often does Labelbox change its pricing?
Pulse recorded 0 other pricing-page changes for Labelbox in the 90 days before this one; the previous change was "Labelbox Restructures Pricing to Highlight Enterprise Tier as Primary Offering for Advanced Model Builders" in Q3 2024; Labelbox has been tracked since 2024-10-01.