Labelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU
What happened
Between the Jan 1, 2024 and Apr 1, 2024 captures of Labelbox's pricing page, Pulse recorded 6 changes: Access to Foundry Apps added to Starter plan; Model error analysis added as a feature in Free plan; LBU consumption model completely restructured: Catalog now charges 1 LBU per 60 data rows (was 1 per row), Model charges 1 LBU per 5 data rows (was 1 per row), Video frames changed from 1 LBU per 10 frames to 1 LBU per 5000 frames for Catalog and 1 LBU per 150 frames for Annotate; Boost Express renamed to Boost Workforce Express, and Boost AI services added as a new option alongside Boost Workforce; Starter plan per-LBU pricing revealed at $0.10 per LBU (previously not disclosed); Free plan LBU limit decreased from 10,000 LBUs to 500 LBUs per month (95% reduction). Pulse files it as a pricing change (feature added, package change, add-on change, price revealed, limit decrease) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Starter at $0.1 per LBU (Labelbox Unit).
Labelbox's previous recorded change was "Labelbox Unifies Model Foundry Add-on, Bundling Open Source and Proprietary Models with Enhanced Features and Discounts" (Dec 2023). Labelbox has been tracked since 2024-10-01.
In the same window V7labs and Segment also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · FeatureAdded
BeforeNo Access to Foundry Apps
AfterAccess to Foundry Apps
- — · FeatureAddedNo Model error analysisModel error analysis
- — · PackagingChanged1 LBU per 10 frames1 LBU per 5000 frames
- — · Add-onRenamedBoost ExpressBoost Workforce Express
- Starter · Price visibilityRevealedPrice hiddenPrice listed
- — · LimitLimit decrease
Free plan LBU limit decreased from 10,000 LBUs to 500 LBUs per month (95% reduction)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Feature | No Access to Foundry Apps | Access to Foundry Apps | Added |
| — | Feature | No Model error analysis | Model error analysis | Added |
| — | Packaging | 1 LBU per 10 frames | 1 LBU per 5000 frames | Changed |
| — | Add-on | Boost Express | Boost Workforce Express | Renamed |
| Starter | Price visibility | Price hidden | Price listed | Revealed |
| — | Limit | — | 500 | Limit decrease |
Values as written on Labelbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Labelbox's pricing page (labelbox.com) from Jan 1, 2024 and Apr 1, 2024; the change is marked on the page, where Access to Foundry Apps now appears.
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The two full-page captures with this change marked up are free with an account.
Labelbox, the last 90 days
Full history- Q2 2025packagingLabelbox Removes Starter Plan and Restructures Pricing to Focus on Flexible Services and Subscriptions
- Q3 2024packagingLabelbox Restructures Pricing to Highlight Enterprise Tier as Primary Offering for Advanced Model Builders
- Q2 2024improvedLabelbox Introduces Multimodal & LLM Data Type with New Pricing of 20 LBU per Labeled Data Row
- Q1 2024improvedLabelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU · this change
- Dec 2023packagingLabelbox Unifies Model Foundry Add-on, Bundling Open Source and Proprietary Models with Enhanced Features and Discounts
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- V7labsJan 12V7labs Transitions to Contact-Sales Model, Removing Free Plan and Hiding Pro Pricing in Major Restructuring
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- V7labsJan 12V7labs Transitions to Custom Formula-Based Pricing, Removing Professional and Custom Plans Along with Key Features and Thresholds
- V7labsJan 12V7labs Introduces V7 Go Enterprise Plan and Restructures Pricing to Dual-Product Model for Enhanced Flexibility
- V7labsJan 12V7labs Consolidates Pricing: New Base Fee Includes Access to V7 Go and V7 Darwin Under One Platform
Questions about this change
Did Labelbox raise prices in April 2024?
No list-price increase was recorded between Jan 1, 2024 and Apr 1, 2024. The change Pulse detected was a pricing change: feature added, package change, add-on change, price revealed, limit decrease.
What changed on Labelbox's pricing page between Jan 1, 2024 and Apr 1, 2024?
Starter feature: No Access to Foundry Apps → Access to Foundry Apps, added; feature: No Model error analysis → Model error analysis, added; packaging: 1 LBU per 10 frames → 1 LBU per 5000 frames, changed; add-on: Boost Express → Boost Workforce Express, renamed; Starter price visibility: Price hidden → Price listed, revealed; Free plan LBU limit decreased from 10,000 LBUs to 500 LBUs per month (95% reduction). Pulse compared the captures it took on Jan 1, 2024 and Apr 1, 2024; the before/after table above lists each item as written on the page.
How often does Labelbox change its pricing?
Pulse recorded 1 other pricing-page change for Labelbox in the 90 days before this one; the previous change was "Labelbox Unifies Model Foundry Add-on, Bundling Open Source and Proprietary Models with Enhanced Features and Discounts" in Dec 2023; Labelbox has been tracked since 2024-10-01.