Labelbox Introduces Multimodal & LLM Data Type with New Pricing of 20 LBU per Labeled Data Row
What happened
Between the Apr 1, 2024 and Jul 1, 2024 captures of Labelbox's pricing page, Pulse recorded 2 changes: Custom MSA (Master Service Agreement) added to Enterprise plan; Multimodal & LLM data type added to LBU rate table with 20 LBU per labeled Data Row for Annotate. Pulse files it as a packaging change (feature added, threshold added) with an upward direction. Pulse's latest capture (Jun 22, 2026) lists Starter at $0.1 per LBU (Labelbox Unit).
Labelbox's previous recorded change was "Labelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU" (Q1 2024). Labelbox has been tracked since 2024-10-01.
In the same window V7labs and Segment also changed their AI & Machine Learning pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Enterprise · FeatureFeature added
Custom MSA (Master Service Agreement) added to Enterprise plan
- LBU · LimitAdded
BeforeNot listed
AfterMultimodal & LLM data type
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Enterprise | Feature | Custom MSA (Master Service Agreement) added to Enterprise plan | Feature added | |
| LBU | Limit | Not listed | Multimodal & LLM data type | Added |
Values as written on Labelbox's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Labelbox's pricing page (labelbox.com) from Apr 1, 2024 and Jul 1, 2024; the change is marked on the page, where Multimodal & LLM data type now appears.
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Labelbox, the last 90 days
Full history- Jun 22, 2026packagingLabelbox quietly drops Alignerr Connect and platform pricing table
- Q2 2025packagingLabelbox Removes Starter Plan and Restructures Pricing to Focus on Flexible Services and Subscriptions
- Q3 2024packagingLabelbox Restructures Pricing to Highlight Enterprise Tier as Primary Offering for Advanced Model Builders
- Q2 2024improvedLabelbox Introduces Multimodal & LLM Data Type with New Pricing of 20 LBU per Labeled Data Row · this change
- Q1 2024improvedLabelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU
Across AI & Machine Learning in the same window
All AI & Machine Learning changes- V7labsJan 12V7labs Transitions to Contact-Sales Model, Removing Free Plan and Hiding Pro Pricing in Major Restructuring
- SegmentJan 12Segment Discontinues Unify Plus Plan, Consolidates CDP Tiers and Expands Predictive AI Availability to Lower Tier
- V7labsJan 12V7labs Transitions to Custom Formula-Based Pricing, Removing Professional and Custom Plans Along with Key Features and Thresholds
- V7labsJan 12V7labs Introduces V7 Go Enterprise Plan and Restructures Pricing to Dual-Product Model for Enhanced Flexibility
- V7labsJan 12V7labs Consolidates Pricing: New Base Fee Includes Access to V7 Go and V7 Darwin Under One Platform
Questions about this change
Did Labelbox raise prices in July 2024?
No list-price increase was recorded between Apr 1, 2024 and Jul 1, 2024. The change Pulse detected was a packaging change: feature added, threshold added.
What changed on Labelbox's pricing page between Apr 1, 2024 and Jul 1, 2024?
Custom MSA (Master Service Agreement) added to Enterprise plan; LBU limit: Not listed → Multimodal & LLM data type, added. Pulse compared the captures it took on Apr 1, 2024 and Jul 1, 2024; the before/after table above lists each item as written on the page.
How often does Labelbox change its pricing?
Pulse recorded 1 other pricing-page change for Labelbox in the 90 days before this one; the previous change was "Labelbox Reduces Free Plan LBU Limit by 95% While Revealing Starter Plan Pricing at $0.10 per LBU" in Q1 2024; Labelbox has been tracked since 2024-10-01.