Imgix Transitions to Credits-Based Pricing Model, Eliminating Advanced and Standard Plans While Introducing Enterprise Tier
What happened
Between the Apr 1, 2025 and Jul 6, 2025 captures of Imgix's pricing page, Pulse recorded 8 changes: Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model); Enterprise plan added with custom pricing and all credits needed (replaces previous Standard and Advanced tiers); Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model; Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model; Pricing calculator introduced allowing users to estimate credits needed based on media volume, bandwidth, and desired visual transformations; Complete pricing model restructured from origin images-based to credits-based. Previous model charged per 1000 origin images. New model charges based on credits consumed for management (2 credits/GB), delivery (1 credit/GB), and transformations (varies by feature); Growth plan pricing metric changed from 25,000 origin images to 1,875 credits (same $300/mo price point but different allocation model); Free plan ($0 for up to 1000 origin images) eliminated and replaced with paid Starter plan ($25/mo for 65 credits). Pulse files it as a packaging change (metric change, new plan, plan removed, feature added, package change, freemium change) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Starter at $20.83, Basic at $62.5, Midrange at $125, Growth at $250 and Growth Plus at $416.67.
Imgix's previous recorded change was "Imgix Introduces Overage Pricing for Self-Service Plans and New Premium Plans Starting at $600/Month" (Q1 2025). Imgix has been tracked since 2024-10-01.
In the same window Cloudflare, Cloudinary, Fastly and Aws also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Basic · Pricing modelMetric change
Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model)
- Enterprise · PlanAddedNo Enterprise planEnterprise plan
- Standard · PlanPlan removed
Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model
- Advanced · PlanPlan removed
Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model
- — · FeatureAddedNo allowing usersallowing users
- Complete · PackagingChangedorigin images-basedcredits-based
- Growth · Pricing modelMetric change
Growth plan pricing metric changed from 25,000 origin images to 1,875 credits (same $300/mo price point but different allocation model)
- Starter · Free tierFreemium change
Free plan ($0 for up to 1000 origin images) eliminated and replaced with paid Starter plan ($25/mo for 65 credits)
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Basic | Pricing model | — | 250 credits | Metric change |
| Enterprise | Plan | No Enterprise plan | Enterprise plan | Added |
| Standard | Plan | Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model | Plan removed | |
| Advanced | Plan | Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model | Plan removed | |
| — | Feature | No allowing users | allowing users | Added |
| Complete | Packaging | origin images-based | credits-based | Changed |
| Growth | Pricing model | — | 1,875 credits | Metric change |
| Starter | Free tier | — | 1000 | Freemium change |
Values as written on Imgix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Imgix's pricing page (imgix.com) from Apr 1, 2025 and Jul 6, 2025; the change is marked on the page, where Enterprise plan now appears.
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Imgix, the last 90 days
Full history- Week 5, 2026improvedImgix Boosts Starter Plan Storage 54% and Expands Bandwidth Across Tiers
- Q4 2025improvedImgix Reduces Starter Plan Per-Credit Price by 37.5% and Increases Credits to 100
- Q3 2025improvedImgix Introduces Video Resize and Crop Feature in Pricing Calculator
- Q2 2025improvedImgix Transitions to Credits-Based Pricing Model, Eliminating Advanced and Standard Plans While Introducing Enterprise Tier · this change
- Q1 2025packagingImgix Introduces Overage Pricing for Self-Service Plans and New Premium Plans Starting at $600/Month
Across Marketing & Content in the same window
All Marketing & Content changes- CloudflareJan 21Cloudflare Introduces Log Explorer Add-On for Enhanced HTTP and Security Event Log Management
- CloudinaryJan 13Cloudinary Introduces Paid Add-On for Auto-Tagging Feature in Plus Plan
- FastlyJan 11Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
Questions about this change
Did Imgix raise prices in July 2025?
No list-price increase was recorded between Apr 1, 2025 and Jul 6, 2025. The change Pulse detected was a packaging change: metric change, new plan, plan removed, feature added, package change, freemium change.
What changed on Imgix's pricing page between Apr 1, 2025 and Jul 6, 2025?
Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model); Enterprise plan: No Enterprise plan → Enterprise plan, added; Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model; Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model; feature: No allowing users → allowing users, added; Complete packaging: origin images-based → credits-based, changed; Growth plan pricing metric changed from 25,000 origin images to 1,875 credits (same $300/mo price point but different allocation model); Free plan ($0 for up to 1000 origin images) eliminated and replaced with paid Starter plan ($25/mo for 65 credits). Pulse compared the captures it took on Apr 1, 2025 and Jul 6, 2025; the before/after table above lists each item as written on the page.
How often does Imgix change its pricing?
Pulse recorded 1 other pricing-page change for Imgix in the 90 days before this one; the previous change was "Imgix Introduces Overage Pricing for Self-Service Plans and New Premium Plans Starting at $600/Month" in Q1 2025; Imgix has been tracked since 2024-10-01.