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Packaging change·Apr 1 → Jul 6, 2025·Q2 2025·Marketing & Content

Imgix Transitions to Credits-Based Pricing Model, Eliminating Advanced and Standard Plans While Introducing Enterprise Tier

ImgixPackagingMetric changeNew planPlan removedFeature addedPackage changeFreemium change

What changed

Metric change

Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model)

New plan

Enterprise plan added with custom pricing and all credits needed (replaces previous Standard and Advanced tiers)

Plan removed

Standard plan ($600+/mo for 50,000 origin images) removed in new credits-based model

Plan removed

Advanced plan ($700+/mo for 50,000 origin images with AI features) removed in new credits-based model

Feature added

Pricing calculator introduced allowing users to estimate credits needed based on media volume, bandwidth, and desired visual transformations

Package change

Complete pricing model restructured from origin images-based to credits-based. Previous model charged per 1000 origin images. New model charges based on credits consumed for management (2 credits/GB), delivery (1 credit/GB), and transformations (varies by feature).

Metric change

Growth plan pricing metric changed from 25,000 origin images to 1,875 credits (same $300/mo price point but different allocation model)

Freemium change

Free plan ($0 for up to 1000 origin images) eliminated and replaced with paid Starter plan ($25/mo for 65 credits)

Before and after

Apr 1, 2025 vs Jul 6, 2025
Pulse.
100%
Change 1 of 8 · pricing metric changed

Basic plan pricing metric changed from 5,000 origin images to 250 credits (same $75/mo price point but different allocation model)

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