Imgix Reduces Starter Plan Per-Credit Price by 37.5% and Increases Credits to 100
What happened
Between the Oct 5, 2025 and Jan 1, 2026 captures of Imgix's pricing page, Pulse recorded 4 changes: Starter plan credits increased from 65 to 100 (53.8% increase); Basic plan per-credit price decreased from $0.30 to $0.20 (33.3% decrease); Basic plan credits increased from 250 to 375 (50% increase); Starter plan per-credit price decreased from $0.40 to $0.25 (37.5% decrease). Pulse files it as a pricing change (limit increase, price decrease) with a downward direction. Pulse's latest capture (Jun 12, 2026) lists Starter at $20.83, Basic at $62.5, Midrange at $125, Growth at $250 and Growth Plus at $416.67.
Imgix's previous recorded change was "Imgix Introduces Video Resize and Crop Feature in Pricing Calculator" (Q3 2025). Imgix has been tracked since 2024-10-01.
In the same window Cloudflare, Cloudinary, Fastly and Aws also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- Starter · Limit+54%65100
- Basic · Price−33%$0.30$0.20
- Basic · Limit+50%250375
- Starter · Price−38%$0.40$0.25
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| Starter | Limit | 65 | 100 | +54% |
| Basic | Price | $0.30 | $0.20 | −33% |
| Basic | Limit | 250 | 375 | +50% |
| Starter | Price | $0.40 | $0.25 | −38% |
Values as written on Imgix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Imgix's pricing page (imgix.com) from Oct 5, 2025 and Jan 1, 2026; the change is marked near the top of the page, where basic price reads $0.30 and then $0.20.
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The two full-page captures with this change marked up are free with an account.
Imgix, the last 90 days
Full history- Apr 9, 2026packagingImgix Boosts Annual Discount to 17% and Refreshes Plan Descriptions
- Apr 3, 2026packagingImgix Launches Two New Mid-Tier Plans, Boosts Starter and Basic Limits
- Week 5, 2026improvedImgix Boosts Starter Plan Storage 54% and Expands Bandwidth Across Tiers
- Q4 2025improvedImgix Reduces Starter Plan Per-Credit Price by 37.5% and Increases Credits to 100 · this change
- Q3 2025improvedImgix Introduces Video Resize and Crop Feature in Pricing Calculator
Across Marketing & Content in the same window
All Marketing & Content changes- CloudflareJan 21Cloudflare Introduces Log Explorer Add-On for Enhanced HTTP and Security Event Log Management
- CloudinaryJan 13Cloudinary Introduces Paid Add-On for Auto-Tagging Feature in Plus Plan
- FastlyJan 11Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
Questions about this change
Did Imgix raise prices in January 2026?
No — prices went down. Between Oct 5, 2025 and Jan 1, 2026 Imgix's pricing page showed 2 price cuts: Basic: $0.30 → $0.20 (−33%); Starter: $0.40 → $0.25 (−38%).
What changed on Imgix's pricing page between Oct 5, 2025 and Jan 1, 2026?
Starter limit: 65 → 100 (+54%); Basic price: $0.30 → $0.20 (−33%); Basic limit: 250 → 375 (+50%); Starter price: $0.40 → $0.25 (−38%). Pulse compared the captures it took on Oct 5, 2025 and Jan 1, 2026; the before/after table above lists each item as written on the page.
How often does Imgix change its pricing?
Pulse recorded 1 other pricing-page change for Imgix in the 90 days before this one; the previous change was "Imgix Introduces Video Resize and Crop Feature in Pricing Calculator" in Q3 2025; Imgix has been tracked since 2024-10-01.