Imgix Introduces Overage Pricing for Self-Service Plans and New Premium Plans Starting at $600/Month
What happened
Between the Jan 1, 2025 and Apr 1, 2025 captures of Imgix's pricing page, Pulse recorded 10 changes: Advanced premium plan added at $700+/month starting at 50,000 origin images with $15 per 1000 images overage; AI Generative Fill added to Advanced plan; Standard premium plan added at $600+/month starting at 50,000 origin images with $9 per 1000 images overage; Bandwidth, Unique Sources, and Unique Users thresholds removed from self-service plan card displays; AI Background Removal and Replacement added to Advanced plan; Auto Facial and License Plate Blurring added to Advanced plan; Self-service plans (Basic and Growth) now include overage pricing: Basic $15 per 1000 images, Growth $12 per 1000 images; AI Super Resolution added to Advanced plan; Auto Alt Text Generation added to Advanced plan; Downloadable reports added to Standard premium plan. Pulse files it as a packaging change (new plan, feature added, threshold removed, package change) with an upward direction. Pulse's latest capture (Jun 12, 2026) lists Starter at $20.83, Basic at $62.5, Midrange at $125, Growth at $250 and Growth Plus at $416.67.
Imgix's previous recorded change was "Imgix Upgrades Image Super Resolution and Background Removal to AI-Powered Features, Enhances Premium Plan with Volume Discounts and Generative Fill" (Mar 2024). Imgix has been tracked since 2024-10-01.
In the same window Cloudflare, Cloudinary, Fastly and Aws also changed their Marketing & Content pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.
- — · PlanAddedNo Advanced premium planAdvanced premium plan
- Advanced · FeatureAddedNo AI Generative FillAI Generative Fill
- — · PlanAddedNo Standard premium planStandard premium plan
- — · LimitThreshold removed
Bandwidth, Unique Sources, and Unique Users thresholds removed from self-service plan card displays
- Advanced · FeatureAdded
BeforeNot listed
AfterAI Background Removal and Replacement
- Advanced · FeatureAdded
BeforeNot listed
AfterAuto Facial and License Plate Blurring
- Basic, Growth · PackagingAddedNo overage pricingoverage pricing
- Advanced · FeatureAddedNo AI Super ResolutionAI Super Resolution
- Advanced · FeatureAdded
BeforeNo Auto Alt Text Generation
AfterAuto Alt Text Generation
- — · FeatureAddedNo Downloadable reportsDownloadable reports
| Plan | Field | Before | After | Change |
|---|---|---|---|---|
| — | Plan | No Advanced premium plan | Advanced premium plan | Added |
| Advanced | Feature | No AI Generative Fill | AI Generative Fill | Added |
| — | Plan | No Standard premium plan | Standard premium plan | Added |
| — | Limit | Bandwidth, Unique Sources, and Unique Users thresholds removed from self-service plan card displays | Threshold removed | |
| Advanced | Feature | Not listed | AI Background Removal and Replacement | Added |
| Advanced | Feature | Not listed | Auto Facial and License Plate Blurring | Added |
| Basic, Growth | Packaging | No overage pricing | overage pricing | Added |
| Advanced | Feature | No AI Super Resolution | AI Super Resolution | Added |
| Advanced | Feature | No Auto Alt Text Generation | Auto Alt Text Generation | Added |
| — | Feature | No Downloadable reports | Downloadable reports | Added |
Values as written on Imgix's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.
Evidence
The two captures Pulse comparedFull-page captures of Imgix's pricing page (imgix.com) from Jan 1, 2025 and Apr 1, 2025; the change is marked on the page, where Advanced premium plan now appears.
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Imgix, pricing history
Full history- Q4 2025improvedImgix Reduces Starter Plan Per-Credit Price by 37.5% and Increases Credits to 100
- Q3 2025improvedImgix Introduces Video Resize and Crop Feature in Pricing Calculator
- Q2 2025improvedImgix Transitions to Credits-Based Pricing Model, Eliminating Advanced and Standard Plans While Introducing Enterprise Tier
- Q1 2025packagingImgix Introduces Overage Pricing for Self-Service Plans and New Premium Plans Starting at $600/Month · this change
- Mar 2024improvedImgix Upgrades Image Super Resolution and Background Removal to AI-Powered Features, Enhances Premium Plan with Volume Discounts and Generative Fill
Across Marketing & Content in the same window
All Marketing & Content changes- CloudflareJan 21Cloudflare Introduces Log Explorer Add-On for Enhanced HTTP and Security Event Log Management
- CloudinaryJan 13Cloudinary Introduces Paid Add-On for Auto-Tagging Feature in Plus Plan
- FastlyJan 11Fastly Reveals New Network Services Pricing: Basic Package at $1,500/month and Starter Package at $6,000/month
- AwsJan 11Aws Kendra Expands Free Tier to Include GenAI Enterprise Edition, Offering 750 Hours for First 30 Days
Questions about this change
Did Imgix raise prices in April 2025?
No list-price increase was recorded between Jan 1, 2025 and Apr 1, 2025. The change Pulse detected was a packaging change: new plan, feature added, threshold removed, package change.
What changed on Imgix's pricing page between Jan 1, 2025 and Apr 1, 2025?
Plan: No Advanced premium plan → Advanced premium plan, added; Advanced feature: No AI Generative Fill → AI Generative Fill, added; plan: No Standard premium plan → Standard premium plan, added; Bandwidth, Unique Sources, and Unique Users thresholds removed from self-service plan card displays; Advanced feature: Not listed → AI Background Removal and Replacement, added; Advanced feature: Not listed → Auto Facial and License Plate Blurring, added; Basic, Growth packaging: No overage pricing → overage pricing, added; Advanced feature: No AI Super Resolution → AI Super Resolution, added; Advanced feature: No Auto Alt Text Generation → Auto Alt Text Generation, added; feature: No Downloadable reports → Downloadable reports, added. Pulse compared the captures it took on Jan 1, 2025 and Apr 1, 2025; the before/after table above lists each item as written on the page.
How often does Imgix change its pricing?
Pulse recorded 0 other pricing-page changes for Imgix in the 90 days before this one; the previous change was "Imgix Upgrades Image Super Resolution and Background Removal to AI-Powered Features, Enhances Premium Plan with Volume Discounts and Generative Fill" in Mar 2024; Imgix has been tracked since 2024-10-01.