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FormAssemblyPricing change · Price hidden · Positioning · Apr 6 → Apr 13, 2026

FormAssembly Hides Explorer Plan Pricing, Expands Branding Features

Verified Apr 13, 2026Business OperationsDirection: down
The changePrice — hidden.
Before · Apr 6Price listed
After · Apr 13Price hidden
hidden
2 changes2 capturesApr 6, 2026 → Apr 13, 2026

What happened

Between the Apr 6, 2026 and Apr 13, 2026 captures of FormAssembly's pricing page, Pulse recorded 2 changes: Explorer plan pricing ($59/mo) and annual discount notice removed from plan card. Price is no longer publicly displayed on the pricing page; Explorer plan feature bullet updated from 'Custom Subdomain Available' to 'Custom Branding and Subdomain Available', explicitly adding branding to the feature description. Pulse files it as a pricing change (price hidden, positioning) with a downward direction.

This is the first pricing-page change Pulse has recorded for FormAssembly. FormAssembly has been tracked since 2026-02-27.

In the same window Zoho, Formstack and Jotform also changed their Business Operations pricing pages. Those moves are listed further down, and the Pulse Agent can compare them side by side.

  • Explorer · Price visibilityHidden
    Price listedPrice hidden
  • Explorer · PositioningReworded

    BeforeCustom Subdomain Available

    AfterCustom Branding and Subdomain Available

Values as written on FormAssembly's public pricing page in the two captures Pulse compared; where the page states no number, the cells give the wording before and after.

Evidence

The two captures Pulse compared

Full-page captures of FormAssembly's pricing page (formassembly.com) from Apr 6, 2026 and Apr 13, 2026; the change is marked near the top of the page, where "Price listed" becomes "Price hidden".

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The two full-page captures with this change marked up are free with an account.

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FormAssembly, pricing history

Full history
  1. Jul 3, 2026packagingFormAssembly: Explorer plan price ($59/mo) hidden from pricing page
  2. Apr 13, 2026packagingFormAssembly Hides Explorer Plan Pricing, Expands Branding Features · this change

Across Business Operations in the same window

All Business Operations changes
  1. ZohoApr 13Zoho Peopleplus drops 10% savings claim for vague Save more! label
  2. FormstackApr 5Formstack: Suite feature list trimmed and hero repositioned
  3. JotformApr 3Jotform Boosts Form View Limits Up to 10x Across Starter and Gold Plans

Questions about this change

Did FormAssembly raise prices in April 2026?

No list-price increase was recorded between Apr 6, 2026 and Apr 13, 2026. The change Pulse detected was a pricing change: price hidden, positioning.

What changed on FormAssembly's pricing page between Apr 6, 2026 and Apr 13, 2026?

Explorer price visibility: Price listed → Price hidden, hidden; Explorer positioning: Custom Subdomain Available → Custom Branding and Subdomain Available, reworded. Pulse compared the captures it took on Apr 6, 2026 and Apr 13, 2026; the before/after table above lists each item as written on the page.

How often does FormAssembly change its pricing?

Pulse recorded 0 other pricing-page changes for FormAssembly in the 90 days before this one; FormAssembly has been tracked since 2026-02-27.